Best Practices

Huge promotion floats customers' boats

It's anchors aweigh for three Kia dealerships in Florida that build repeat business by giving sales-event customers a free cruise aboard a luxury liner.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

BMW store uses Genius program as career builder

Several employees, in their early 20s, have graduated from the program at BMW Portland to become salespeeople and service writers.

Retailer's dog park breeds goodwill

When Beardmore Subaru expanded its service department, it had some space left over. So it turned a piece of its property into a full-fledged dog park.

Texting repair info boosts sales, satisfaction

Audi of Wallingford in Connecticut uses a Web-based application that allows its service advisers to text repair updates, videos and files to customers, increasing sales and customer satisfaction.

Dealership group mines data to unearth customers

By studying its most loyal customers and marketing specifically to similar households near one of its dealerships, a Minnesota group not only increased sales but also generated significantly higher profits on those incremental deals.

Easing online journeys pays off for stores

A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.

Store steps up for hurricane-hit neighbors

Toyota of Slidell in Louisiana was devastated by Hurricane Katrina 12 years ago. The store's managers and staff knew they had to find a way to work with dealerships impacted by Hurricane Harvey in Houston.

Treating new cars like works of art

At many dealerships, customers taking delivery of a new vehicle would be fortunate to walk away with a handshake and keys to the car. But ultraluxury vehicles call for extraordinary experiences.

Dealership ran the numbers, and went grid-neutral

Brandfon Honda is one of only three U.S. Honda stores to reach electric grid neutrality, meaning that the amount of energy used from renewable sources equals or exceeds the amount consumed from local electric utilities.