Best Practices

From 'moonshot' to marketing plan

Healey Lincoln is letting five local influencers drive each of Lincoln's five nameplates for a month, on condition they document their drives on social media.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Dealership promotes college savings

Customers rack up points for joining the program and completing certain college-related tasks, and can earn up to $4,000 a year in tuition discounts.

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Sync seminars help resolve customer gripes

Officials at the Jack Demmer dealerships realized they needed to address the frustration of buyers struggling with the technology Ford has been packing into its dashboards. Seminars have been the answer.

Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

A dealership where women get special treatment

Dealer Paula Lohse and her team chose the "Women's Wednesday" program as a way to support women in the community. Many are the sole caretakers of their homes and children while their spouses and partners serve in the military.

Tailgate party helps dealer score points

By celebrating high school sports with an annual tailgate party, Mel Hambelton Ford shines a bright spotlight on student athletes, musicians and dancers -- and strengthens its ties with customers.

LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.

Elite brands give dealership group a halo

Park Place Premier Collection finds opportunities to show off eye-popping Rolls, Bentley, McLaren and Maserati models at auto shows, charity events and at a supercar showcase each fall.

Store guarantees job applicants an interview

Patrick DeBruler was in the middle of a rough patch when he walked into Champion Chevrolet of Avon, Ind., last summer to pick up a job application. It proved to be just the break he needed.

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