Atlanta dealership group fights distracted driving
Jim Ellis Automotive Group is seeking to reduce vehicle fatalities with a campaign urging its customers and Atlanta community to "pledge to drive safe."
Boston dealership offers free fitness club access for customers
Through a partnership with NB Fitness Club, Boston Volvo Village customers waiting to have their vehicles serviced can go to the gym for free.
Buy a vehicle, get a personalized website
Sesi Motors sets up personalized websites for customers of its three dealerships as a way to enhance customer retention, by communicating service schedules and more.
Easing online journeys pays off for stores
A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.
Dealership group raises cash for cancer patients
In 2012, dealer Craig Gates spearheaded Jolly John's Keep You Truckin, a foundation that provides money for sick "working-class, productive members of society."
Sales staff gains from introducing F&I products
At Sam Pack's Five Star Ford of Lewisville, the sales team gets 5 percent of F&I income for alerting customers to products. The result is higher F&I profit per unit.
Store steps up for hurricane-hit neighbors
Toyota of Slidell in Louisiana was devastated by Hurricane Katrina 12 years ago. The store's managers and staff knew they had to find a way to work with dealerships impacted by Hurricane Harvey in Houston.
Treating new cars like works of art
At many dealerships, customers taking delivery of a new vehicle would be fortunate to walk away with a handshake and keys to the car. But ultraluxury vehicles call for extraordinary experiences.
Bilingual staff just the start to success
Spanish advertising, a bilingual staff and a refined sales strategy have helped Downey Nissan lead the brand in new-vehicle sales to Hispanic customers so far in 2017.
Video, drones: Selling cars in Silicon Valley
Del Grande Dealer Group in Silicon Valley has created its own in-house technology and marketing group to promote its brand and vehicles.
Dealership ran the numbers, and went grid-neutral
Brandfon Honda is one of only three U.S. Honda stores to reach electric grid neutrality, meaning that the amount of energy used from renewable sources equals or exceeds the amount consumed from local electric utilities.
Dealership's refresher class lures buyers back
Subaru Superstore of Chandler has found a way for its customers to willingly come back to the store in droves.
Tracker keeps sales staff, managers in sync
The TagRail platform ensures transparency of key metrics at a Toronto dealership, minimizes sales-vs-management tussles and streamlines customers' car-buying experience.
Video calls help forge customer ties
Jeff Wyler Automotive dealerships use FaceTime and Facebook Live to reach out to consumers, instead of waiting for them to visit the showroom.
Tracking software stays on top of loaners
Denver's McDonald Automotive Group has turned to a new software package to run its service-loaner fleet more efficiently and profitably.
Tell a friend, but do it online
Max Madsen Auto Group, among other dealerships, has moved its referral programs, which reward customers for referring friends or family to the store, online.