Best Practices

Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Dealership builds loyalty with rebates

Emich Volkswagen gives its customers 10 percent back on their annual service purchases, up to $100 per person, good for future spending at the dealership.

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Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

A dealership where women get special treatment

Dealer Paula Lohse and her team chose the "Women's Wednesday" program as a way to support women in the community. Many are the sole caretakers of their homes and children while their spouses and partners serve in the military.

Tailgate party helps dealer score points

By celebrating high school sports with an annual tailgate party, Mel Hambelton Ford shines a bright spotlight on student athletes, musicians and dancers -- and strengthens its ties with customers.

LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.

Elite brands give dealership group a halo

Park Place Premier Collection finds opportunities to show off eye-popping Rolls, Bentley, McLaren and Maserati models at auto shows, charity events and at a supercar showcase each fall.

Store guarantees job applicants an interview

Patrick DeBruler was in the middle of a rough patch when he walked into Champion Chevrolet of Avon, Ind., last summer to pick up a job application. It proved to be just the break he needed.

Dealer makes waiting customers stew

When Carlos and Laurie Liriano moved from Louisiana to the heart of Texas, they brought along with them their taste for New Orleans hospitality -- and their gumbo recipes.

A spa with a service bay

It's easy to mistake the amenities at Big Two Toyota in Chandler, Ariz., for those at a high-end resort and spa.

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