Best Practices

A dealer's freebies pay for themselves

Jay Wolfe Toyota sought a more meaningful incentive than extended powertrain warranties, which customers rarely get to use.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Would you like fries with that EcoSport?

After an $8 million makeover, the main attraction at Marcotte Ford in Holyoke, Mass., is LugNutz Cafe. The full-fledged diner, which serves breakfast and lunch Monday through Saturday, has driven sales and improved morale within the company, dealership leaders say.

MORE BEST PRACTICES NEWS VIDEO DEALER AWARDS
UPDATED: 8/14/18 10:56 am ET - corrected
Waze routes more service work to Kia store

The suburban Cleveland store has used Waze to assist in increasing service and repair leads 57 percent in the last year through targeted marketing and advertising with the GPS app.

Maryland dealership upends sales model

Officials at Priority 1 Automotive Group say they're confident the no-haggle system, paired with a new digital storefront and a laser focus on customer satisfaction, will boost results.

Key survey question proves priceless

Manitoba's Birchwood Auto Group believes that extremely pithy customer surveys generate more insight into clients' experiences than longer, traditional ones.

Home of the two-wheel loaner vehicle

Steven Mitchell's passions as a lifelong cyclist and third-generation auto retailer came together when his dealership group gave up a slice of its employee parking lot for a bike trail.


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