Best Practices

Contests boost benefits of just showing up

Victorville Motors, a Chrysler-Jeep-Dodge-Ram dealership in Southern California, created a car-giveaway contest to encourage perfect attendance among students at local high schools. It not only has motivated kids to stay in class and get an education but also has enriched the schools.

Motorcycle, auto stores ride in tandem

By leveraging the market expertise and used sales operation of its Harley-Davidson dealership, Sheehy Auto Stores now has a more efficient way to

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