Marketing

TrueCar hit with another dealer lawsuit

3:01 pm U.S. ET | July 31, 2015

A group of 100 auto dealerships that are part of TrueCar's network are suing the online car-buying service for not disclosing to consumers the nature of the fees that dealers pay the company for each sale.... Read More »

VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales.... Read More »

BMW revamps China marketing to focus more on tech, less on the badge

July 31, 2015 12:21 CET

BMW will increase spending on online marketing in China to emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the brand as a status symbol.... Read More »

Amazon hires ex-Top Gear presenter Clarkson for TV series

11:02 am U.S. ET | July 30, 2015

Jeremy Clarkson, the TV presenter who was ousted as host of “Top Gear” this year, will front a new show on Amazon.com in 2016, underscoring the online retailer's drive to push its streaming service with big-ticket names.... Read More »

Tech is a key for new-car marketing, study says

12:50 pm U.S. ET | July 30, 2015

Targeting techies is an important marketing strategy for automakers, according to a new study from J.D. Power. The company's 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle's latest technology as a reason for purchasing.... Read More »

Tesla offers $1,000 referral incentive on Model S

4:09 pm U.S. ET | July 29, 2015

Tesla, testing the power of viral marketing to sell its EVs, will offer a word-of-mouth discount on the Model S through the end of October, with both referrer and buyer receiving $1,000.... Read More »

Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

9:00 pm U.S. ET | July 28, 2015

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump.... Read More »

VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle.... Read More »

High-performance Cadillacs roar into Japan

7:23 am U.S. ET | July 21, 2015

GM is introducing two high-performance V-Series Cadillac nameplates in Japan that outspoken presidential hopeful Donald Trump famously blasted as closed to Detroit automakers.... Read More »

Bugatti names former Bentley, Ferrari exec as marketing boss

July 21, 2015 06:01 CET

Bugatti named Oliver Winkes as its new marketing chief. The VW Group veteran who started his career with Ferrari will be responsible for the supercar marque's marketing activities.... Read More »

Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20, 2015

Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video.... Read More »

FCA, VW, GM lead Strategic Vision quality survey

8:00 am U.S. ET | July 17, 2015

U.S. customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers.... Read More »

Chevy sticks with Kid Rock amid Confederate flag controversy

10:48 am U.S. ET | July 15, 2015

General Motors will still sponsor the Kid Rock summer tour, despite the performer's support of the Confederate flag, the company confirmed today.... Read More »

FTC, dealerships settle price-misrepresentation charges

11:30 am U.S. ET | July 15, 2015

In the past three months, the Federal Trade Commission has approved final consent orders involving five dealerships and one loan-acceleration provider for misrepresenting vehicle and add-on costs.... Read More »

Auto shows strongly influence car shoppers, new study finds

10:00 am U.S. ET | July 14, 2015

More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America.... Read More »

Dodge's Morse code message: Engage

12:01 am U.S. ET | July 13, 2015

The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would.... Read More »

Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13, 2015

Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality.... Read More »

Sign up for 40 Under 40 online hangout

12:01 am U.S. ET | July 13, 2015

Five Automotive News 40 Under 40 Retail honorees will share their insights into "Selling cars in the era of transparency" in a 30-minute online hangout at 3 p.m. on Thursday, July 16.... Read More »

YOUTH MOVEMENT

Want a strong, successful millennial staff? Dealerships say it's all in the hiring

12:01 am U.S. ET | July 13, 2015

It took Gregg Ciocca, dealer principal of Ciocca Dealerships, the better part of a decade to build a strong millennial contingent on his sales staff. Ciocca and other dealers who have gone through a similar painful learning curve agree on the keys to staffing with millennials: meticulous vetting and intensive interviewing.... Read More »

F&I positions mesh with millennial mindset

12:01 am U.S. ET | July 13, 2015

Finance and insurance departments tend to have less trouble recruiting and retaining millennial staffers than sales departments. The hours, pay and opportunity for financial growth are alluring to millennials, but generational differences can lead to conflict with other dealership staffers.... Read More »

GMC uses Instagram to pitch premium lineup

12:01 am U.S. ET | July 13, 2015

To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users.... Read More »

Geofencing identifies shoppers' locations

12:01 am U.S. ET | July 13, 2015

Geofencing allows a dealer to draw a circle around a rival or location, then hit shoppers with special electronic offers to lure them in.... Read More »

Tesla hires ex-Burberry exec to lead N.A. sales

6:43 am U.S. ET | July 10, 2015

Tesla has hired former Burberry senior vice president Ganesh Srivats, adding a sales executive to help the electric-car maker extend its reputation for automotive luxury to an increasingly global audience.... Read More »

Infiniti QX60 ad pays homage to 'Vacation' movies

2:00 pm U.S. ET | July 7, 2015

Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark Griswold as he takes his family on a disastrous road trip in a haggard station wagon.... Read More »

What other deals will Kanye foresee?

12:01 am U.S. ET | July 6, 2015

In his 2005 hit "Gold Digger," rapper Kanye West told a story of a football star whose onerous child-support payments force him to “win the Super Bowl and drive off in a Hyundai.” That's more likely to happen now that the onetime bargain brand has inked a four-year deal to replace General Motors as automotive sponsor of the National Football League.... Read More »

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