Marketing

Getting creative to get noticed at NADA

5:53 pm U.S. ET | Jan. 24, 2015
Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it.... Read More »

 

NICK BUNKLEY

Could a Super Bowl loss deflate car sales in New England or Seattle?

4:45 pm U.S. ET | Jan. 24, 2015
Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion.... Read More »

 

NADA offers a dealers' guide to federal advertising rules

5:53 pm U.S. ET | Jan. 24, 2015
NADA announced a new Dealer Guide to Federal Advertising Requirements aimed at helping dealerships avoid trouble with the Federal Trade Commission, especially over advertising for lease and finance terms.... Read More »

 

Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
Acura is sitting out the Super Bowl ad extravaganza because the brand doesn't have message or the vehicle launches this year that merit buying onto such a big stage. And more automakers than not have reached the same conclusion this year.... Read More »

 

Hyundai is the latest carmaker to 'take a time out' from Super Bowl

9:08 pm U.S. ET | Jan. 23, 2015
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year.... Read More »

 

JAMES B. TREECE

Where are you spending your dollars on digital?

5:00 pm U.S. ET | Jan. 23, 2015
The impact of digital tools on dealerships' marketing has grown exponentially. Those tools have been a hot topic at the last few NADA conventions. But it may be time for the focus to shift.... Read More »

 

VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter.... Read More »

 

LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses.... Read More »

 

George Gibson, chief engineer of the Dodge Dart, dies at 92

9:17 am U.S. ET | Jan. 23, 2015
George Gibson Jr., a former chief engineer for Dodge, died Wednesday in Rochester, Minn. He was 92.... Read More »

 

New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015
Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements.... Read More »

 

Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline.... Read More »

 

Independent repair shops edge out dealership mechanics in customer satisfaction survey

3:27 pm U.S. ET | Jan. 22, 2015
When it comes to vehicle repairs, independent shops may be pleasing customers more than mechanics at dealerships' service bays, a Consumer Reports' survey said today.... Read More »

 

BEST PRACTICES

Service bays turn to text messaging

12:00 pm U.S. ET | Jan. 22, 2015
In an increasingly digital, on-the-go world, Dale Snow's challenge was to devise the most effective way to update millennials on car repairs.... Read More »

 

TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015
As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic.... Read More »

 

Why auto show display design is tricky

3:21 pm U.S. ET | Jan. 21, 2015
Automakers and suppliers spent an estimated $300 million building out displays for this year's Detroit auto show. Scott Kellner, vice president of marketing for display maker George P. Johnson Co., says display spending is getting smarter, not larger.... Read More »

 

Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either.... Read More »

 

Kia challenges you to out-stare NBA star Blake Griffin

8:01 am U.S. ET | Jan. 20, 2015
Kia is inviting people to a digital stare-off with NBA star Blake Griffin --- “Blink Griffin” -- with an interactive site using webcam technology that recognizes and responds to blinks.... Read More »

 

Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year.... Read More »

 

HANS GREIMEL

Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque.... Read More »

 

Mini expects to bounce back with new products, TV spots

12:01 am U.S. ET | Jan. 19, 2015
Mini USA expects a record year fueled by the redesigned Cooper hardtop and the new four-door hatch, said David Duncan, vice president of Mini of the Americas.... Read More »

 

Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign.... Read More »

 

BRUCE GAIN

Jeep uses Paris boat show to gain traction

6:34 am U.S. ET | Jan. 16, 2015
Jeep hopes its role as a marketing partner at the Nautic in Paris, one of Europe's biggest boat shows, will help it get a leg up in the fast-growing small SUV market. The U.S. off-road brand says it is considering partnering with the event this year after gaining “positive feedback” at last year's show in December.... Read More »

 

Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington.... Read More »

 

CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age.... Read More »

 

GUEST BLOG -- JEFF GREEN

Auto show vet longs for toy cars and comes up with thumb drives

2:08 pm U.S. ET | Jan. 15, 2015
My fondest moments covering auto shows, after jostling with my peers at press briefings, have been collecting the swag -- toy cars, clocks, hats, even chairs emblazoned with logos of new models. I'm sorry to report, that era is over.... Read More »

 

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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