Marketing

KRISHNAN ANANTHARAMAN

One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt.... Read More »

 

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

12:37 pm U.S. ET | Jan. 30, 2015
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.24 million vehicles to compose 25 percent of the new-vehicle market and generate $135 billion in revenue.... Read More »

 

Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.... Read More »

 

DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.... Read More »

 

Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”... Read More »

 

Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.... Read More »

 

Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”... Read More »

 

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter.... Read More »

 

For Infiniti Q50, 'we need to give it some love' in ads

12:01 am U.S. ET | Jan. 26, 2015
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch.... Read More »

 

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."... Read More »

 

Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager.... Read More »

 

Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game.... Read More »

 

Getting creative to get noticed at NADA

5:53 pm U.S. ET | Jan. 24, 2015
Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it.... Read More »

 

NICK BUNKLEY

Could a Super Bowl loss deflate car sales in New England or Seattle?

4:45 pm U.S. ET | Jan. 24, 2015
Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion.... Read More »

 

NADA offers a dealers' guide to federal advertising rules

5:53 pm U.S. ET | Jan. 24, 2015
NADA announced a new Dealer Guide to Federal Advertising Requirements aimed at helping dealerships avoid trouble with the Federal Trade Commission, especially over advertising for lease and finance terms.... Read More »

 

Hyundai is the latest carmaker to 'take a time out' from Super Bowl

9:08 pm U.S. ET | Jan. 23, 2015
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year.... Read More »

 

JAMES B. TREECE

Where are you spending your dollars on digital?

5:00 pm U.S. ET | Jan. 23, 2015
The impact of digital tools on dealerships' marketing has grown exponentially. Those tools have been a hot topic at the last few NADA conventions. But it may be time for the focus to shift.... Read More »

 

VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter.... Read More »

 

LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses.... Read More »

 

George Gibson, chief engineer of the Dodge Dart, dies at 92

9:17 am U.S. ET | Jan. 23, 2015
George Gibson Jr., a former chief engineer for Dodge, died Wednesday in Rochester, Minn. He was 92.... Read More »

 

New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015
Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements.... Read More »

 

Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline.... Read More »

 

Independent repair shops edge out dealership mechanics in customer satisfaction survey

3:27 pm U.S. ET | Jan. 22, 2015
When it comes to vehicle repairs, independent shops may be pleasing customers more than mechanics at dealerships' service bays, a Consumer Reports' survey said today.... Read More »

 

BEST PRACTICES

Service bays turn to text messaging

12:00 pm U.S. ET | Jan. 22, 2015
In an increasingly digital, on-the-go world, Dale Snow's challenge was to devise the most effective way to update millennials on car repairs.... Read More »

 

TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015
As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic.... Read More »

 

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