Marketing

Jaguar Land Rover appoints former Porsche exec as China sales head

June 1, 2015 12:02 CET

Jaguar Land Rover has appointed former Porsche executive Mark Bishop as its new China sales boss, amid a slowdown in one of its key markets.... Read More »

Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence.... Read More »

Key words unlock customer-pay business for store

12:01 am U.S. ET | June 1, 2015

Hubert Vester Honda service department's marketing went digital. As a result, their customer-pay repair orders increased 35 percent in September compared with the year-ago month.... Read More »

Sponsors Hyundai-Kia closely watching FIFA scandal

1:57 pm U.S. ET | May 28, 2015

In the wake of a U.S. federal investigation of several officials and executives with soccer governing board FIFA, major corporate sponsor Hyundai Motor and affiliate Kia Motors are keeping a close eye on the matter.... Read More »

Ford dips toe into London car-sharing market with GoDrive

9:46 am U.S. ET | May 26, 2015

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.... Read More »

Mazda's new mantra: 'Driving Matters'

12:01 am U.S. ET | May 25, 2015

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."... Read More »

Can dealership make this SUV fit for a horse? Of course

12:01 am U.S. ET | May 25, 2015

A Ford store in Illinois revamped an Excursion, making it in to a mobile horse stall that hauls around a miniature horse for charity.... Read More »

VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card.... Read More »

Jeep leads Detroit's return to Tokyo Motor Show

6:25 am U.S. ET | May 22, 2015

For the first time in nearly a decade, a Detroit automaker will exhibit at the Tokyo Motor Show. Jeep -- the best-selling U.S. brand in Japan -- will return when doors open in October. The return of Jeep signals rekindled interest in the Japanese market and is a win for the beleaguered domestic show.... Read More »

VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Audi will enhance Chinese connected-car services with Baidu

May 22, 2015 12:32 CET

Audi will enhance its connected-car services in China by jointly developing navigation map data, positioning algorithms and point-of-interest functions with China's Web services provider Baidu as it seeks to meet growing demand for driver-assistance systems and driverless technology in the world's largest auto market.... Read More »

Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015

Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."... Read More »

Citroen creates Trip Advisor-style Web forum

May 21, 2015 06:01 CET

Citroen has launched a website where customers can rate their experiences at dealerships and workshops in France, the UK and Germany. By the end of 2016, the automaker also expects to roll out its Advisor web sites throughout Europe, Turkey, Russia, Brazil and Argentina.... Read More »

VW gets Mom involved in ad war with FCA

12:01 am U.S. ET | May 18, 2015

And now for the grudge report: In the latest round of provocation involving Volkswagen and Fiat Chrysler, sedans from Chrysler and Dodge have been cast in unflattering supporting roles in a TV spot for VW's diesel Passat.... Read More »

NORA NAUGHTON

BLOG: Celebrating David Letterman's top 10 automotive moments

12:01 am U.S. ET | May 18, 2015

David Letterman, whose final “Late Show” airs Wednesday night, is quite a car buff, keeping his collection hidden away, a CBS spokesman says. Here's a look at his top 10 automotive moments.... Read More »

SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies.... Read More »

N.C. dealer stays flexible to win Hispanic sales

12:01 am U.S. ET | May 18, 2015

Summary: A North Carolina Nissan dealer builds a sales department to appeal to the growing local Hispanic market. Flexibility is a key to success.... Read More »

AutoNation marks milestone with $20 million ad campaign

12:01 am U.S. ET | May 18, 2015

AutoNation is celebrating a pending milestone — 10 million vehicles sold — with its largest advertising campaign in history. The auto retailer run national television ads for the first time as part of the $20 million campaign.... Read More »

AUTOMOTIVE NEWS MARKETING SEMINAR

Marketers pitch family, sports across cultures

12:01 am U.S. ET | May 18, 2015

Faced with a rapidly diversifying customer base, the auto industry's top marketing minds are increasingly turning to a pair of unifying forces: family and sports.... Read More »

'LATINOS ARE THE FUTURE'

Sales to Hispanics outpacing the market

12:01 am U.S. ET | May 18, 2015

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is. And in fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years.... Read More »

Far from Sun Belt, a warm welcome for Hispanics

12:01 am U.S. ET | May 18, 2015

Hispanic buyers are not limited to the "smile states." A dealership in Minnesota is posting sales gains by understanding Hispanic culture.... Read More »

Hispanic buyers help lift Mitsubishi store from the brink of bankruptcy

12:01 am U.S. ET | May 18, 2015

Mission Mitsubishi of San Antonio was selling barely 30 vehicles a month and on the verge of bankruptcy in 2011. Then its new owners embraced Hispanic marketing.... Read More »

Retiring GM director Isdell sees turnaround taking 10 years

2:03 pm U.S. ET | May 14, 2015

Retiring GM board member Neville Isdell has a parting message for CEO Mary Barra: Yes, GM has come a long way since the bankruptcy and is in capable hands, but the turnaround is far from complete.... Read More »

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Hyundai, Volvo, Mercedes take steps toward Internet car sales

May 14, 2015 06:01 CET

Hyundai, Volvo and Mercedes are experimenting more boldly with online sales, but they are careful to avoid straining their relations with dealers as they create and deploy tools that make it possible for the bulk of the transaction to take place online.... Read More »

Auto marketers focus on diversity, sports

10:40 am U.S. ET | May 13, 2015

What’s on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity. That’s according to a quartet of executives who took to the stage Tuesday afternoon here at the Westin Bonaventure hotel as part of Automotive News’ annual L.A. Marketing Seminar.... Read More »

Automotive News
Special Video Report
Colo. stores use cameras, computers to build transparency

Colo. stores use cameras, computers to build transparency

Planet Honda's technicians-turned-video directors are with one tap bringing the service bay to customers, while digital files are providing a clear snapshot of a used-car's history at Kuni Lexus of Greenwood...
» Watch the Video
     
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