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Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.

Cox, Lynk execs on Retail Forum roster

Cox Automotive's Mark O'Neil and Lynk & Co's Alain Visser will speak at the Automotive News Retail Forum on Jan. 26 in New Orleans.

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