Mark Rechtin

MARK RECHTIN

Marketers: Auto purchase funnel is dead

12:01 am U.S. ET | May 19, 2014

At the Automotive News Marketing Seminar here last week, four top marketers pronounced the end of the purchase funnel because people aren't shopping for cars the way they used to. Rather than narrowing vehicle choices before purchase, younger shoppers now add and subtract vehicle choices throughout the process.... Read More »

MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014

Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?... Read More »

MARK RECHTIN

Stop crying about the 'weak' yen

12:01 am U.S. ET | Aug. 15, 2013

Detroit automakers need to stop whining about the weak yen damaging their ability to compete against Japanese automakers. It conjures up decades-old images of excuse-making, when the Detroit 3's problems were everyone's fault but their own.... Read More »

MARK RECHTIN

The death of driving? Don't make any funeral plans

11:29 am U.S. ET | May 17, 2013

You know that study that just came out declaring “the end of the driving boom,” because Gen Y supposedly doesn't care about cars? Ignore it.... Read More »

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