Mark Rechtin

MARK RECHTIN

Marketers: Auto purchase funnel is dead

12:01 am U.S. ET | May 19, 2014
At the Automotive News Marketing Seminar here last week, four top marketers pronounced the end of the purchase funnel because people aren't shopping for cars the way they used to. Rather than narrowing vehicle choices before purchase, younger shoppers now add and subtract vehicle choices throughout the process.... Read More »

 

MARK RECHTIN

Chevy's $600 million Manchester United deal turning into a fiasco

3:52 pm U.S. ET | Feb. 11, 2014
Chevrolet's controversial $600 million sponsorship deal of English soccer giant Manchester United can't get any worse, can it?... Read More »

 

MARK RECHTIN

Stop crying about the 'weak' yen

12:01 am U.S. ET | Aug. 15, 2013
Detroit automakers need to stop whining about the weak yen damaging their ability to compete against Japanese automakers. It conjures up decades-old images of excuse-making, when the Detroit 3's problems were everyone's fault but their own.... Read More »

 

MARK RECHTIN

The death of driving? Don't make any funeral plans

11:29 am U.S. ET | May 17, 2013
You know that study that just came out declaring “the end of the driving boom,” because Gen Y supposedly doesn't care about cars? Ignore it.... Read More »

 

MARK RECHTIN

A flaw in Tesla's plan: It's Chargie McVanish

12:01 am U.S. ET | April 8, 2013
Driving range and recharging time have been significant hurdles for electric vehicles to gain mainstream acceptance. Tesla Motors is addressing the problem with stations for Tesla owners only that can recharge 150 miles of range in half an hour. But Tesla overlooked the annoying human factor Mark Rechtin is West Coast editor for Automotive News.... Read More »

 

MARK RECHTIN

His Tesla gored, a miffed Musk trashes the Times

12:01 am U.S. ET | Feb. 18, 2013
It's a scientific fact: Electric vehicles fare poorly in cold climates. So when The New York Times took a Tesla Model S for a spin from Washington to Boston in freezing temperatures -- ending with the vehicle out of juice on a flatbed -- it was almost to be expected. The surprise was Tesla's response Mark Rechtin is West Coast editor for Automotive News.... Read More »

 

MARK RECHTIN

Help wanted: But who's on the way out?

12:01 am U.S. ET | Jan. 28, 2013
It's great sport in the auto business -- talking about top-flight executives who could be on the move. This week we get to conjecture about who might be on the hot seat.... Read More »

 

MARK RECHTIN

Hyundai has been busted before

12:01 am U.S. ET | Nov. 12, 2012
It was revealed on Nov. 2 that Hyundai Motor America and its Kia Motors America affiliate had overstated fuel economy ratings on 900,000 vehicles. It's not the first time Hyundai has been caught in its own false claims Mark Rechtin is West Coast editor for Automotive News.... Read More »

 

MARK RECHTIN

Tesla's test drive: Manipulation or circumstance?

12:01 am U.S. ET | July 2, 2012
What does it mean when a car company carefully orchestrates the media launch of a new vehicle and limits media test drives of that vehicle to 10 minutes on a controlled circuit? Mark Rechtin is West Coast editor for Automotive News.... Read More »

 

MARK RECHTIN

Tesla: From Sierra Club to nightclub

3:52 pm U.S. ET | Feb. 10, 2012
Tesla Motors raised the bar Thursday evening with the introduction of the Model X crossover. The soaring Quonset hut that serves as Tesla's LA design studio was transformed into a rave. This wasn't just ill-clad car journalists chatting up automaker executives trying to act cool. This was more akin to a movie premiere attended by hundreds of the elite class.... Read More »

 

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