Ford to double the amount of money available to dealers for advertising

Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today.

BMW hires new creative ad agency in U.S.

BMW appointed Goodby, Silverstein & Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S.

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