Audi

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BLOG: Hyundai's Super Bowl blitz scored big

4:00 pm U.S. ET | Feb. 8, 2016

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon.... Read More »

Stars and cars, Jeeps and sheep: Super Bowl auto ad roundup

12:01 am U.S. ET | Feb. 7, 2016

Beneath the glamour of 2016's star-filled auto Super Bowl ads sat a group of vehicles that will be pawns crucial to each brand's product lineup.... Read More »

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar.... Read More »

Audi prepares recall of rigged diesels in Germany

Feb. 2, 2016 11:08 CET

Audi expects to begin recalling models fitted with rigged diesels in Germany next month. Audi plans to fix 580,000 cars in the country as part of a recall that will be expanded across Europe.... Read More »

Audi will build electric SUV in Belgium, shift A1 output to Spain and Q3 to Hungary

Jan. 20, 2016 14:15 CET

Audi will build its new electric SUV at its plant in Belgium in a move criticized by the brand's labor boss. The production reshuffle will see A1 output go to Spain and Q3 production shift to Hungary.... Read More »

Audi considers move into Iran

1:15 pm U.S. ET | Jan. 18, 2016

Audi is gauging its first-ever entry into the Iranian auto market where the German firm sees "growing potential" for luxury cars after world powers lifted international sanctions.... Read More »

Audi unhurt, undaunted by diesel crisis

12:01 am U.S. ET | Jan. 18, 2016

Armed with fresh product in critical luxury segments, Audi is readying itself for another market-beating year, even as parent company Volkswagen trudges through its diesel crisis.... Read More »

Audi strengthens government-affairs staff

5:03 pm U.S. ET | Jan. 15, 2016

Audi beefed up its government-affairs staff to aid work with regulators on multiple fronts, including autonomous-vehicle technology and remedying its 3.0-liter diesel engines with improper emissions software.... Read More »

Luxury brands tap mobile software experts to polish premium cachet

8:46 am U.S. ET | Jan. 13, 2016

Software expertise has become the new battleground for luxury automakers as the latest premium cars compete on high-tech innovations rather than sheer power or luxury, something that requires millions of lines of code.... Read More »

2016 AUTOMOTIVE NEWS WORLD CONGRESS

Audi's Keogh says automakers can be disruptors

10:11 am U.S. ET | Jan. 13, 2016

The president of Audi of America warned automakers to embrace the dramatic technological changes that are remaking the industry, and to beware of continuing business as usual amid the U.S. market's record vehicle sales.... Read More »

Daimler still plans Mercedes plant in Russia despite weak market

Jan. 13, 2016 06:01 CET

Daimler remains committed to adding a plant in recession-hit Russia to support the 'remarkable' performance of its Mercedes brand, CEO Dieter Zetsche said.... Read More »

In China, Mercedes zeroes in on Audi, BMW

9:21 pm U.S. ET | Jan. 12, 2016

If Daimler's Mercedes-Benz arm overtakes BMW as the world's top-selling luxury automaker, it may have to thank China chief Hubertus Troska for his efforts.... Read More »

BMW fights off Mercedes to keep luxury crown

Jan. 11, 2016 14:27 CET

BMW retained the title of world's top-selling premium brand last year while Mercedes overtook Audi to claim the No. 2 spot.... Read More »

Audi shows A4 allroad, hydrogen fuel cell concept

10:30 am U.S. ET | Jan. 11, 2016

Audi executives showcased a bit of the brand's near- and long-term future with two global debuts here at the Detroit auto show, including a concept with hydrogen fuel cells.... Read More »

Audi leads $28 million investment in Silvercar

12:01 am U.S. ET | Jan. 11, 2016

GM, with its $500 million bet on Lyft last week, wasn't the only car company to take a big stake in a U.S. startup that's offering new ways to get a ride.... Read More »

Beacons help brands target consumers on the show floor

12:01 am U.S. ET | Jan. 9, 2016

This year's Detroit auto show will use beacons, wireless digital transmitters located around the exhibition hall that can track the movements of show visitors and communicate with them through their smartphones via Bluetooth as they wander the floor.... Read More »

Mercedes passes Audi in race to top BMW sales

Jan. 8, 2016 12:27 CET

Strong China sales helped to push Mercedes ahead of rival Audi in global sales last year as the race for bragging rights as the top-selling luxury automaker heats up.... Read More »

CAR CUTAWAY

Suppliers to the new Audi Q7

12:01 am U.S. ET | Jan. 8, 2016

Assembly of the second-generation Audi Q7 began in February 2015 at the German automaker's factory in Bratislava, Slovakia. Output is expected to peak at more than 89,000 units this year, according to IHS Automotive.... Read More »

VW slips 9.1% in December; Passat decline offsets Golf, Tiguan

5:45 pm U.S. ET | Jan. 5, 2016

Volkswagen of America’s sales fell last month as a major drop in Passat midsize sedan sales offset strong Tiguan compact crossover deliveries. The embattled German brand sold 30,956 vehicles last month, off 9.1 percent from December 2014.... Read More »

Audi selects Qualcomm to supply chips for 2017 cars

5:45 pm U.S. ET | Jan. 5, 2016

Qualcomm Inc. CEO Steve Mollenkopf showed off a new processor for automotive systems and said Volkswagen AG’s Audi unit will use the chipmaker’s current product in 2017 model vehicles.... Read More »

BMW claims 4th luxury crown in 5 years; Lexus tops Mercedes

10:00 am U.S. ET | Jan. 5, 2016

BMW held on in December to top the luxury segment in 2015 for its fourth luxury-sales crown in five years. But Lexus rode a strong December to pass Mercedes-Benz for second place.... Read More »

DETROIT AUTO SHOW PREVIEW

High-end vehicles and crossovers will take center stage in Motown

12:01 am U.S. ET | Jan. 4, 2016

The Detroit auto show's focus next week will be on luxury and crossovers, as Mercedes-Benz, BMW, Volvo, Hyundai's new Genesis brand and others unveil upscale sedans and crossovers.... Read More »

Audi U.S. boss Keogh to speak at World Congress

12:01 am U.S. ET | Jan. 4, 2016

Scott Keogh, the executive who has led Audi to record sales in the U.S. but must now deal with Volkswagen Group's diesel emissions scandal, will speak at the Automotive News World Congress on, Wednesday, Jan. 13.... Read More »

AUDI

Major launches on deck

12:01 am U.S. ET | Jan. 4, 2016

The diesel scandal is a headache for Audi, but a smaller one than at the VW brand.... Read More »

Audi to add compact Q2 in expansion of SUV line

6:58 am U.S. ET | Dec. 28, 2015

Audi AG will add an SUV and revamp an existing SUV next year as the luxury-car unit of Volkswagen AG widens offerings in the auto industry's fastest-growing model segment.... Read More »

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