Lexus

ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start.... Read More »

 

Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."... Read More »

 

JOHN IACONO, LEXUS NATIONAL DEALER ADVISORY COUNCIL

New products, strong margins delight Lexus dealers

2:00 pm U.S. ET | Jan. 24, 2015
Lexus expanded its lineup to 11 nameplates from nine last year with the new NX crossover, for which Lexus is targeting 40,000 sales in 2015, and the sporty RC coupe that's attracting new customers to the brand. Dealers will get a boost this year from a redesigned RX and an F performance version of the GS sedan.... Read More »

 

Vehicles get fixed while customers sleep

2:00 pm U.S. ET | Jan. 23, 2015
In Durham, N.C., Honda customers can drop off their vehicles at the local dealership for service as late as 9 p.m. during the week, get a shuttle ride home and pick up their repaired cars by 7 a.m. the next day.... Read More »

 

DEALER COUNCIL LEADERS

Lexus dealers ready for more youthful lineup

12:01 am U.S. ET | Jan. 19, 2015
Lexus dealers hope to cash in on the brand's aggressive bid to broaden its appeal to a younger customer base, starting with the NX compact cross-over and RC sports coupe that arrived in showrooms late last year.... Read More »

 

BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever.... Read More »

 

Toyota to build more SUVs as U.S. demand provides edge over VW

7:56 am U.S. ET | Jan. 14, 2015
Toyota will build more SUVs this year at factories in Japan and Canada to meet rising US demand, the carmaker’s top North American executive said.... Read More »

 

Lexus to unleash GS F sedan

12:01 am U.S. ET | Jan. 12, 2015
An F performance version of the GS sedan that Lexus was to introduce this week at the Detroit auto show is intended to help solidify the F lineup as a niche performance brand.... Read More »

 

Luxury champ BMW spent big on spiffs

12:01 am U.S. ET | Jan. 12, 2015
In a year in which BMW reclaimed the U.S. luxury sales title from Mercedes-Benz, BMW hiked incentives and outspent its top rival by more than $670 per vehicle.... Read More »

 

2015 DETROIT AUTO SHOW

Lexus to unleash GS F sedan in Detroit

11:00 am U.S. ET | Jan. 6, 2015
An F performance version of the Lexus GS sedan will make its world debut at the Detroit auto show, becoming the third mass-produced vehicle to receive Lexus’ high-performance makeover, after the IS F sedan and RC F coupe.... Read More »

 

BMW reclaims U.S. luxury title from Mercedes

1:51 pm U.S. ET | Jan. 5, 2015
BMW boosted December sales 11 percent to hold off Mercedes-Benz and recapture the US luxury-auto sales crown for 2014, as premium brands benefited from a surging stock market, low interest rates and attractive leasing offers.... Read More »

 

Lexus' record month helps Toyota to 13% gain

3:15 pm U.S. ET | Jan. 5, 2015
Toyota Motor Sales U.S.A. said sales rose 13 percent to 215,057 units last month, as the automaker's light trucks set a December record, the Lexus division posted its best month ever and demand for the Corolla compact surged 34 percent.... Read More »

 

LEXUS

Cultivating a split personality

12:01 am U.S. ET | Jan. 5, 2015
As its customer base ages, Lexus is cultivating a split personality, offering its standard lineup of cushy sedans and SUVs while adding sporty and performance models to tempt younger customers who are gravitating to Audi and Mercedes-Benz.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Lexus readies hybrid-only BMW X5, Mercedes M class rival

Dec. 16, 2014 06:15 CET
Lexus is counting on the NX hybrid to help it stand out against Europe's top-selling premium large crossovers. But unlike rivals such as the BMW X5 and Mercedes M class, there will be no diesel- or gasoline-powered versions of the NX.... Read More »

 

Lexus ponders drop-top options

12:01 am U.S. ET | Dec. 8, 2014
As the only convertible in its lineup approaches the end of its life cycle, Lexus is looking ahead to another critical step in the balancing act it's undertaking: trying to appeal to younger buyers while keeping its core customers.... Read More »

 

Lexus adopts bolder, racier persona in ads

12:01 am U.S. ET | Dec. 7, 2014
Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun. Lexus is applying that strategy across several channels.... Read More »

 

Thanksgiving deals, trucks lift Toyota

2:15 pm U.S. ET | Dec. 2, 2014
Toyota Motor Sales U.S.A.'s sales rose 3 percent to 183,346 units in November, fueled by demand for SUVs and crossovers.... Read More »

 

Mercedes wins November U.S. luxury crown, trails BMW for annual title

9:00 am U.S. ET | Dec. 2, 2014
Mercedes-Benz, trailing BMW by a narrow 1,830-vehicle margin following record sales in November, has one month to overtake its German rival and retain its crown as the No. 1 luxury brand in the United States.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for December

Dec. 1, 2014 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at why megaplatforms are a must-have for any automaker with global ambitions.... Read More »

 

HANS GREIMEL

Lexus RC: Nifty lighting, walk-in seats -- and more

12:01 am U.S. ET | Dec. 1, 2014
Design is always subjective, but if the new RC coupe is a sign of future cars from Lexus, brand boss Tokuo Fukuichi is working magic in my book. Here are some cool flourishes that enhance the RC experience.... Read More »

 

Craft workshop's new mission: Build Mirai

12:01 am U.S. ET | Dec. 1, 2014
Toyota's secretive workshop in Japan that built the last $375,000 Lexus LFA in December 2012 has a new assignment: Hand build the Mirai hydrogen fuel cell sedan.... Read More »

 

Secretive Lexus LFA workshop now makes Toyota Mirai fuel cell sedan

12:01 am U.S. ET | Nov. 27, 2014
Toyota has struggled until now to fill the void at the secretive workshop in Japan where the Lexus LFA was assembled ever since the last $375,000 sports car rolled off a line in December 2012.... Read More »

 

STAR POWER

Cars and concepts that glowed in the L.A. spotlight

12:01 am U.S. ET | Nov. 25, 2014
These four concepts and one production model are ready for their close-ups.... Read More »

 

HANS GREIMEL

5 cool flourishes on new Lexus RC

10:50 am U.S. ET | Nov. 25, 2014
Is it too much to say that the new Lexus RC is the best-looking Lexus ever? Even better than the LFA? I finally got behind the wheel an RC 350 F Sport last weekend, and I never got tired looking at the car, from any angle.... Read More »

 

Lexus' Bracken says 300,000 U.S. sales 'is within our grasp' this year

1:35 pm U.S. ET | Nov. 24, 2014
Lexus is raising its U.S. sales target to 300,000 vehicles this year, General Manager Jeff Bracken said. “We started the year with a sales goal of 290,000 units,” Bracken told Automotive News. “Now 300,000 is within our grasp.”... Read More »

 

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