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How Toyota used artificial intelligence for RAV4 campaign

IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.

Toyota's Lentz: Tariff would depress industry

President-elect Donald Trump's threatened border tax on autos and auto parts coming into the U.S. would depress the entire industry, said Jim Lentz,

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