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Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.
The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.
Daimler CEO Dieter Zetsche said the migration from combustion-engine cars to electric vehicles should be left up to the market rather than forced by quotas.
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