Slaven: Social marketing is people-intensive

Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

Mercedes spreads its wings at Falcons' new home

The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

Daimler’s Zetsche says migration to EVs should be left up to market

Daimler CEO Dieter Zetsche said the migration from combustion-engine cars to electric vehicles should be left up to the market rather than forced by quotas.

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