Why Carlos, Dieter didn't perform in Frankfurt

The "Carlos and Dieter Show" did not take place at this year's Frankfurt auto show. That could be a sign of trouble.

Slaven: Social marketing is people-intensive

Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

Mercedes spreads its wings at Falcons' new home

The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

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