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Hyundai ad firm buys Kia's longtime U.S. agency

Seoul-based advertising agency group Innocean has bought independent creative agency David & Goliath, a deal that unites two companies known for their work with South Korean automakers.

Hyundai returns to roster of Super Bowl advertisers

Hyundai, which ran a post-game Super Bowl ad last season, has secured ad time during the 2018 game.


Kia continues its Super Bowl streak

Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game.

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