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Hyundai borrows from 2009 marketing playbook

Hyundai Motor America CMO Dean Evans predicts that with new vehicles luring first-time Hyundai shoppers and the Shopper Assurance program promoting loyalty, Hyundai could post a 10 percent sales gain over 2017.

UPDATED: 10/03/2017 8:02 pm ET -- Final results
CANADA: September auto sales jump 7.7%; several automakers post records

Automakers sold 187,266 new vehicles in Canada in September, good for a 7.7 percent increase from the same month last year.