Premium brands jump into mobile madness

The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.

| UPDATED: 2/24/17 12:17 pm ET - adds video
Acura lands jersey sponsorship deal with Columbus Crew soccer club

Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear

Sign up for our weekly newsletter

Sent early Monday mornings, this newsletter contains a summary of key stories from our weekly edition.

Newsletters