Acura

Honda posts 4.2% U.S. gain in June

4:30 pm U.S. ET | July 1, 2015

Sales at American Honda rose 4.2 percent in June, thanks to robust Honda truck volume and a strong performance by Acura's sedans, a rare bright spot among cars across an industry riding a wave of light-truck sales.... Read More »

Light trucks help Honda end 2-month skid

1:00 pm U.S. ET | June 2, 2015

American Honda sales were up slightly for May, posting a 1.3 percent increase over May 2014. Standout sellers included the Honda Fit subcompact, Honda’s soon-to-be-replaced Pilot crossover, Acura’s all-new TLX sedan and its refreshed RDX crossover.... Read More »

Honda slips 1.8% on weaker Accord sales

5:15 pm U.S. ET | May 1, 2015

For the second straight month, a big decline in Honda Accord deliveries dragged down the automaker's U.S. monthly sales results.... Read More »

Crossovers key to Acura's climb, Accavitti says

12:01 am U.S. ET | April 11, 2015

Acura trails the top luxury brands in total U.S. sales but is hoping it can build on a strong position in small and midsize crossovers with the RDX and MDX.... Read More »

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.... Read More »

Acura mixes a little 'memeness' with March Madness

6:15 pm U.S. ET | March 19, 2015

Acura is adding a little “memeness” to March Madness with a digital promotion on ESPN.com. It's a real-time marketing effort in which a “Meme Team” creates clever memes that tie into the NCAA men's basketball tournament action as it plays out.... Read More »

Luxury brands jostle for position

12:01 am U.S. ET | March 9, 2015

We pay very close attention to the three-way sales race involving Mercedes-Benz, BMW and Lexus, but so far this year, there's been a lot of action in the second-tier luxury realm -- namely, Audi, Cadillac, Acura and Infiniti.... Read More »

Is Acura too American to compete globally?

12:01 am U.S. ET | Feb. 21, 2015

"Acura is an American brand," said Honda's outgoing r&d chief. But if Acura doesn't evolve into a global brand, he says, the marque's business model is going to "get tough."... Read More »

Expecting truck boom, Honda takes Acura MDX to 2nd plant

12:01 am U.S. ET | Feb. 16, 2015

Honda Motor Co. plans to spend $85 million to enable its East Liberty, Ohio, plant to produce a fourth nameplate, a move stemming from the company's bullish outlook for North American truck sales.... Read More »

Acura drops new V-6 in RDX, boosting fuel economy

11:45 am U.S. ET | Feb. 12, 2015

Acura is introducing several new technologies on one of its best-selling nameplates, the RDX compact crossover. The biggest change is under the hood: When the RDX arrives this spring as a 2016 model, it will come with a new 3.5-liter V-6 engine that features a cylinder deactivation system to improve fuel economy.... Read More »

Honda to add capacity in Ohio, anticipating truck boom

11:39 am U.S. ET | Feb. 11, 2015

Honda plans to spend $85 million to enable its East Liberty, Ohio, plant to produce a fourth nameplate, a move stemming from the company's bullish outlook for North American truck sales.... Read More »

MAKE MEETINGS

Acura: Redesigns and leasing to lift volume

12:01 am U.S. ET | Feb. 2, 2015

Acura dealers should prepare for an uptick in U.S. sales and service orders this year, executives told dealers at the NADA convention. Dealers expect to benefit from redesigns of the ILX entry-level sedan and RDX compact crossover, as well as a restructuring of Acura's leasing program to compete with German luxury automakers.... Read More »

Acura boss: What would Taco Bell do?

12:01 am U.S. ET | Jan. 26, 2015

Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque.... Read More »

Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager.... Read More »

Acura to take NSX orders in summer

6:15 pm U.S. ET | Jan. 23, 2015

Acura will begin taking orders for its much-anticipated NSX sports car this summer, but it has not yet decided which dealers will carry it, executives told dealers Friday at the 2015 NADA convention.... Read More »

JOHN CONNELLY, ACURA NATIONAL DEALER ADVISORY BOARD

With Acura's core models set, it's time to have fun

12:00 pm U.S. ET | Jan. 22, 2015

Acura dealers envision a turnaround now that the brand has cemented its five-vehicle lineup and has another model, the NSX supercar, on the way. Though sales for Acura's trucks rose 13 percent through December, car sales fell 15 percent over the same period. That should change with the introduction last August of the sporty TLX midsize sedan. Dealers now want to see Acura add flair with sporty, eye-catching derivatives of its core lineup, says John Connelly.... Read More »

PARTY CRASHER

While supercar world awaited Acura NSX, nobody saw Ford GT coming

12:01 am U.S. ET | Jan. 19, 2015

A showdown between Ford's GT and the Acura NSX supercars quickly became the talk of the Detroit auto show, after Ford's surprise entry managed to upstage the much-anticipated Acura.... Read More »

HANS GREIMEL

BLOG: Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015

Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque.... Read More »

DEALER COUNCIL LEADERS

Acura dealers want bigger piece of the luxury action

12:01 am U.S. ET | Jan. 19, 2015

Suffering flat sales and a vanilla reputation, Acura is determined to reassert itself as a luxury performance brand and Acura dealers are looking to benefit.... Read More »

Acura mulls new model, 'another arrow in the quiver'

12:01 am U.S. ET | Jan. 18, 2015

Fresh off launching the NSX sports car, executives at Honda's struggling Acura premium marque are already considering other new entries, such as a coupe and a compact crossover, as part of the brand's quickening revival plan.... Read More »

Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015

Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign.... Read More »

The woman behind the bold NSX

12:01 am U.S. ET | Jan. 17, 2015

Michelle Christensen, exterior design project leader for the NSX, is the first woman to lead a design team working on a supercar.... Read More »

2015 AUTOMOTIVE NEWS WORLD CONGRESS

In-store experience lacks online efficiency, panelists say

5:06 pm U.S. ET | Jan. 14, 2015

Car shoppers want a buying experience as efficient in the showroom as it is online -- and dealers are getting that message, a panel of marketing executives said Wednesday.... Read More »

Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015

No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year.... Read More »

How NSX morphed into U.S.-built twin-turbo monster

2:57 pm U.S. ET | Jan. 13, 2015

When Honda engineers pitched the idea of a revived NSX sports car to President Takanobu Ito, it was just a few weeks after Japan's March 11, 2011, earthquake. The appetite for pricey exotic cars was understandably limited.... Read More »

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