Cadillac's Project Pinnacle has initial $800 million price tag

Cadillac's effort to transform its retailer network, known as Project Pinnacle, will cost $800 million in its first three years, the brand's chief says. Pinnacle, which starts April 1, overhauls how dealerships earn payments from Cadillac for meeting brand standards.

Cadillac

Cadillac dealers have their hands full trying to figure out Project Pinnacle, a controversial program that changes the way they're paid for selling

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