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Ford must do better with Lincoln luxury

Lincoln probably wouldn't survive as a stand-alone company, and if Ford isn't careful, it risks leaving Lincoln to the same fate as Mercury, Oldsmobile and Plymouth, a reader writes.


Lincoln's Job 1: Getting to know you

Lincoln says it is successfully differentiating itself via experiences, rather than vehicle features. Now it wants to craft the experience before designing the car.

| UPDATED: 4/3/17 1:06 pm ET - corrected
FORD: Down 7.2% as car sales sputter

Ford's March sales slipped for the third straight month thanks to a cutback in fleet sales and a weak car market.

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