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Lincoln probably wouldn't survive as a stand-alone company, and if Ford isn't careful, it risks leaving Lincoln to the same fate as Mercury, Oldsmobile and Plymouth, a reader writes.
Lincoln says it is successfully differentiating itself via experiences, rather than vehicle features. Now it wants to craft the experience before designing the car.
Ford's March sales slipped for the third straight month thanks to a cutback in fleet sales and a weak car market.
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