Mini bets on 'very emotional' Clubman

12:01 am U.S. ET | Sept. 21, 2015

Mini is banking the new Clubman wagon will set itself apart from competitors in the compact segment because it's different - and emotional, said the brand's global chief.... Read More »


How BMW increases volume without sacrificing margins

Sept. 9, 2015 06:01 CET

BMW's growing lineup of compact cars is luring customers away from similar-sized volume models, especially in Europe. BMW sales boss Ian Robertson talked about the effect this has had on BMW in an interview with Automotive News Europe.... Read More »

Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Read More »

BMW sales rise 5.6% as Europe offsets China slump

Aug. 12, 2015 12:35 CET

BMW Group said on Wednesday that deliveries of its Mini, BMW and Rolls-Royce cars rose 5.6 percent to 173,195 in July to a new record as demand in Europe offset falling sales in China and the U.S.... Read More »

Evolving Mini takes aim at high-end brands

12:01 am U.S. ET | Aug. 8, 2015

Mini is changing its marketing and will pitch to the “executive personality” as products move upmarket, says its North American chief.... Read More »


BMW exec explains why less is more for Mini brand

Aug. 5, 2015 06:01 CET

BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand's range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. He admits that the move is controversial because it runs counter to the belief that more models mean more volume.... Read More »

Mini drops models in its move upmarket

12:01 am U.S. ET | Aug. 3, 2015

Mini is revamping its model range, trimming three models and using a BMW Group architecture and engines. As the new cars become bigger and more luxurious, Mini will move the range upmarket.... Read More »

Luxury brands draw tech battle lines

12:01 am U.S. ET | Aug. 3, 2015

European luxury brands are leaving few segments untouched, but the new battleground is high-technology and semiautonomous features.... Read More »

Mini issues recall for side impact protection

11:45 am U.S. ET | July 29, 2015

Mini is recalling 30,456 Cooper and Cooper S cars in the U.S. to address poor side impact protection.... Read More »

Mercedes-Benz Financial leads in dealer satisfaction, J.D. Power finds

8:00 am U.S. ET | July 27, 2015

Mercedes-Benz Financial Services ranks No. 1 among auto lenders in terms of dealerships' satisfaction with lenders' services, according to a study released today by J.D. Power.... Read More »

Mini, Subaru, Scion improve the most in J.D. Power APEAL Study

10:00 am U.S. ET | July 22, 2015

Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year.... Read More »

FCA, VW, GM lead Strategic Vision quality survey

8:00 am U.S. ET | July 17, 2015

U.S. customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers.... Read More »

BMW will shift some 5-series output to Magna Steyr, report says

July 11, 2015 06:01 CET

BMW will outsource some production of its 5-series range to Magna Steyr after the contract manufacturer stops building the Paceman and Countryman for sister brand Mini, a German report said.... Read More »

BMW brand sales rise 5% as Europe, U.S, offset China dip

July 9, 2015 11:20 CET

BMW brand's global sales rose 5 percent in June as robust demand in Europe and the U.S. helped offset a second-straight month of decline in China. Six-month sales at BMW brand grew 5.1 percent.... Read More »

Mini, Lexus, BMW stores most-improved in responding to potential buyers

8:18 am U.S. ET | July 6, 2015

Mini, Lexus and BMW dealerships achieved the industry's biggest improvements in building rapport with potential buyers, while Mercedes-Benz stores led the way for a seventh-consecutive year, according to a newly released study.... Read More »

Mini gets serious with the new Clubman

12:01 am U.S. ET | June 29, 2015

Mini will take a more serious tone in marketing for the new Clubman, which it is aiming at premium compact buyers.... Read More »

BMW's 2016 Mini Clubman wagon will be brand's U.S. flagship

11:50 am U.S. ET | June 24, 2015

Mini's redesigned 2016 Clubman wagon will be the brand's flagship model in the United States because of its larger size and added premium features, says the brand's U.S. chief.... Read More »

Mini's car-sharing plan will help owners rent their cars

June 24, 2015 17:03 CET

Mini has joined the rush to solve the problem of customers abandoning car ownership in favor of car sharing, launching a scheme that offers buyers the chance to offset the purchase price by renting out their vehicles.... Read More »

Continental says it's 'working heavily' on electrified turbo

12:01 am U.S. ET | June 22, 2015

Continental AG is working on an electrified turbocharger to compete with a similar unit made by France's Valeo that is scheduled to debut on an Audi next year.... Read More »

Mini's Vision yet to come into focus

12:01 am U.S. ET | June 15, 2015

Mini is still examining whether it can make a business case for its Superleggera Vision roadster, according to Peter Schwarzenbauer, head of the Mini, Rolls-Royce and BMW Motorcycle brands. “The interest was tremendous when we showed this concept car," he told the annual Automotive News Europe Congress.... Read More »

BMW brand sales rise 4% in May despite China decline

June 12, 2015 10:48 CET

BMW brand's global sales rose 4 percent in May helped by strong demand in the U.S. and a continued recovery in Europe, the automaker said. The gains helped BMW brand overcome a 5.5 percent decline in China last month, its first year-on-year slide since January 2005.... Read More »


Mini still mulling Superleggera roadster production

June 10, 2015 15:04 CET

Mini is still examining whether it can make a business case for its Superleggera Vision roadster, a senior BMW executive said.... Read More »

Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence.... Read More »

German automakers fear possible UK exit from EU

May 29, 2015 10:42 CET

As the UK prepares to make a decision on its future within the EU, German companies are beginning to count the cost of a possible exit, with automakers such as BMW possibly having the most to lose.... Read More »


BLOG: Seeing through Mini's digital goggles

4:30 am U.S. ET | April 23, 2015

I cannot imagine life without a smartphone or a tablet, but after testing a set of digital goggles from Mini I am not convinced yet that I need to add augmented reality eyewear to my driving experience. The aviator-style eyewear is BMW's interpretation of computerized headsets such as Google Glass.... Read More »

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Hillside Honda rewards: Paid vacations, Rolex watches, family atmosphere

Hillside Honda rewards: Paid vacations, Rolex watches, family atmosphere

Thirty is a special number at Hillside Honda in New York City. Sales staffers who sell 30 rides a month get a $1,000 paid vacation and three extra days off.
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