How factory can help turn browsers into buyers

A study points to a lack of coordination between automakers and retailers on presenting inventory, messaging, search engine marketing and website layouts.

UPDATED: 10/19/17 2:28 pm ET - adds details
Toyota dominates CR reliability survey again; lots of shifts seen among other brands

For the fifth year in a row, Toyota and Lexus rank as the top two brands for reliability based on a survey of Consumer Reports subscribers. The rankings of the remaining 25 brands reflect a game of musical chairs, however.

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