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Ed Laukes, Toyota Division's marketing chief, was one of the few people in the stands wearing the brand's logo a decade ago at Toyota's first NASCAR race in Michigan.
FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.
The Tasca family of auto dealers claims its founder conceived the slogan "Win on Sunday, sell on Monday." It neatly sums up the business case for why dealers and automakers race.
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