Marketing coverage

Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015

Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover.... Read More »

Yes, millennials want to see a car dealer, Edmunds says

8:00 am U.S. ET | March 27, 2015

Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.... Read More »

Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude.... Read More »

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.... Read More »

GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth.... Read More »

Texas Ranger Ram concept honors lawmen

10:30 am U.S. ET | March 25, 2015

Ram today will unveil a concept 2015 Ram 1500 pickup at the Dallas auto show to honor the Texas Rangers -- the historic law-enforcement agency that once brought order to the Lone Star state's rough-and-tumble frontier.... Read More »

'Top Gear' host Jeremy Clarkson fired by BBC

1:19 pm U.S. ET | March 25, 2015

The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with strongly worded views, after finding he had physically attacked a producer.... Read More »

J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending

3:04 pm U.S. ET | March 23, 2015

J.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing campaigns and incentives.... Read More »

Driving schools a chance to rev sales

12:01 am U.S. ET | March 23, 2015

BMW's Future Retail program includes two driving schools -- programs not only for customers but potential conquests. "This, too, is part of Future Retail," said Peter Miles, vice president of sales channel development and customer relations for BMW of North America. "It is huge."... Read More »

In era of streaming music, radio rocks on

12:01 am U.S. ET | March 22, 2015

Radio has proved incredibly resilient, and the auto industry has taken notice, investing in digital radio even as CD players disappear from the dash. This year in the U.S., about half of new cars sold will be outfitted with a service called HD Radio, which offers a crisper signal and thousands of extra stations.... Read More »

Infiniti, auto advertisers see digital boost from March Madness

7:45 pm U.S. ET | March 20, 2015

March Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infiniti that are going all-in with digital marketing efforts.... Read More »

Jaguar Land Rover starts China recall of Evoque after TV report on quality issues

March 20, 2015 11:59 CET

Jaguar Land Rover has started to recall Range Rover Evoque SUVs in China four days after a report on state-run television said the company didn't handle quality problems properly.... Read More »

Acura mixes a little 'memeness' with March Madness

6:15 pm U.S. ET | March 19, 2015

Acura is adding a little “memeness” to March Madness with a digital promotion on ESPN.com. It's a real-time marketing effort in which a “Meme Team” creates clever memes that tie into the NCAA men's basketball tournament action as it plays out.... Read More »

VW, Mercedes, JLR, Nissan targeted by China TV show

March 16, 2015 11:43 CET

Volkswagen, Mercedes and Nissan said they are probing allegations aired by Chinese state TV that they oversold repairs and spare parts to drivers. Media criticism can dent reputations and drag on sales in the world's biggest auto market.... Read More »

'House of Cards' Lexus line lights up Twittersphere

12:01 am U.S. ET | March 16, 2015

"I want the Lexus," says Viktor Petrov, fictional Russian president in an episode of the hit series "House of Cards." A nifty bit of product placement? No, but darn memorable.... Read More »

Cadillac Europe will be run by former BMW executive

March 15, 2015 06:01 CET

GM has appointed veteran BMW executive Andreas Schaaf as its new Cadillac chief in Europe. Schaaf replaces Thomas Sedran, a former interim CEO at Opel, who is leaving the automaker.... Read More »

Buick has a March Madness tourney of its own

7:00 pm U.S. ET | March 15, 2015

Buick is joining in on the March Madness bracket craze with its own “Sweet 16.” The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com.... Read More »

Toyota ad hits bad guitar note

12:01 am U.S. ET | March 14, 2015

Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars. In a lawsuit, the author says the automaker used his story in a TV commercial without his permission.... Read More »

Dodge stops taking Hellcat orders to tackle big backlog

5:00 pm U.S. ET | March 13, 2015

Fiat Chrysler has stopped taking orders for the Dodge Challenger and Charger SRT Hellcats so it can work through a lengthy backlog.... Read More »

Toyota signs on as global Olympics sponsor

7:05 am U.S. ET | March 13, 2015

Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Toyota becomes the first car company ever signed up by the International Olympic Committee for its top-tier sponsorship program.... Read More »

Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

9:00 am U.S. ET | March 12, 2015

Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report.... Read More »

Honda ads will urge drivers to seek Takata airbag fixes

8:00 am U.S. ET | March 12, 2015

American Honda on Monday will launch an ad campaign urging owners to fix vehicles recalled for Takata airbag inflators at risk of exploding during a crash.... Read More »

Fans demand BBC reinstate 'Top Gear' host Clarkson

1:34 pm U.S. ET | March 11, 2015

Nearly 450,000 fans from around the world have backed a petition calling for British presenter Jeremy Clarkson to be reinstated to his job hosting the "Top Gear" motoring show after the BBC suspended him following a "fracas" with a producer.... Read More »

BBC suspends 'Top Gear' host Jeremy Clarkson after fracas

1:36 pm U.S. ET | March 10, 2015

Britain's BBC said today it suspended Jeremy Clarkson, the host of the globally popular "Top Gear" show, after he was involved in a fracas with one of the broadcaster's producers.... Read More »

TrueCar sued by dealers for 'false advertising'

5:45 pm U.S. ET | March 9, 2015

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without haggling or negotiations. The filing dealers are not current users of TrueCar, though some have used the service in the past.... Read More »

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