Marketing coverage

'Imported' could have been Ford's

12:01 am U.S. ET | Oct. 5, 2015

Chrysler's tag line “Imported from Detroit” became immortal when Eminem prowled the streets of Detroit in a Chrysler 200, in a 2011 Super Bowl commercial. But in 1964, the same line was in consideration to market the Ford Mustang.... Read More »

Fiat pins hopes to pope: Nope

12:01 am U.S. ET | Oct. 5, 2015

When Pope Francis climbed into the back seat of a black Fiat 500L on his first visit to the United States, interest in the diminutive, five-door family car appeared to surge. It's probably too early to know how much the sight of Francis in a Fiat will consecrate sales of the 500L in America, but results for September looked very humble.... Read More »

Ford ad campaign aims to lift car lineup in U.S. market hot for trucks

12:52 pm U.S. ET | Oct. 2, 2015

Ford launched an ad campaign -- "By Design" -- for several cars to spotlight design and new technology in a U.S. market hot for trucks.... Read More »

Toyota readies biggest Tacoma campaign in decade amid truck battle

12:01 am U.S. ET | Oct. 2, 2015

Toyota's Tacoma is about to get dirty as it fends off new competition in the midsize truck segment. The 2016 model -- which has been overhauled for the first time in a decade -- is backed with a new campaign positioning the truck as the choice for dirt-bike racers, off-roaders, snowboarders, and other outdoor adventure seekers.... Read More »

Autobytel buys AutoWeb

5:27 pm U.S. ET | Oct. 1, 2015

Autobytel acquired online search company AutoWeb, the online automotive lead provider said today, expanding its capabilities in directing consumers to dealer and automaker websites.... Read More »

Ford to feature Dwayne 'The Rock' Johnson in service ad campaign

12:01 am U.S. ET | Oct. 1, 2015

Chevrolet may be “like a rock,” but Ford now has “The Rock” on its side. Ford today said it has hired Dwayne Johnson, the actor and former wrestler known as “The Rock,” to promote its dealerships’ service departments in a new advertising campaign.... Read More »

2016 Chevy Volt rollout includes attack ads on Nissan Leaf, Toyota Prius

6:42 am U.S. ET | Sept. 30, 2015

The revamped Chevrolet Volt won't be available nationally until late next spring, but a series of attack ads targeting the Nissan Leaf and Toyota Prius will debut this fall on the Internet and later on TV.... Read More »


BLOG: Audi, VW Group's crown jewel, is damaged by emissions scandal

4:42 am U.S. ET | Sept. 30, 2015

Audi has been caught up in VW Group's diesel emissions scandal. The consequences will be bad for a brand that touts its engineering prowess.... Read More »

Porsche sued by Paul Walker's daughter over fatal accident

4:09 pm U.S. ET | Sept. 29, 2015

The daughter of Paul Walker, Meadow Walker, has filed a wrongful death lawsuit against defendants Porsche Cars of North America and Beverly Hills Porsche, the Los Angeles Times reports.... Read More »


12:01 am U.S. ET | Sept. 28, 2015

Harold Jackson, who worked in public relations at General Motors, died Sept. 24. He was 89.... Read More »

VW puts U.S. ads on hold amid emissions scandal

12:46 pm U.S. ET | Sept. 26, 2015

Volkswagen of America is further reducing its media presence in the wake of its diesel emissions scandal by putting national advertising on hold for at least the next two weeks.... Read More »

Scion names Gilleland vice president; Murtha takes new post at Toyota

9:53 am U.S. ET | Sept. 24, 2015

Scion, amid an aggressive product rollout, said today Andrew Gilleland will return to the brand as its vice president. He replaces Doug Murtha, 49, who will head corporate strategy and planning for Toyota in North America.... Read More »

Holy lawsuit, Batman! U.S. court affirms Batmobile's copyright

6:05 pm U.S. ET | Sept. 23, 2015

The Batmobile, the indispensable crime fighting vehicle driven by comic book hero Batman, has enough distinct character traits to qualify for copyright protection, a U.S. appeals court ruled.... Read More »

Select buyers got sneak peek at BMW 7 series

6:19 pm U.S. ET | Sept. 23, 2015

BMW made sure to let potential buyers see its latest, glitzy flagship sedan in person, through special, closed-room events this year before its press and public introductions.... Read More »

Wired's native ad for VW diesel tech goes missing

3:30 pm U.S. ET | Sept. 23, 2015

As recently as last week, Wired magazine on social media was touting content sponsored by Volkswagen about "how diesel was re-engineered." But this week -- just as VW faces growing scrutiny over software installed on its diesel vehicles that evades emissions tests -- previously published links to the branded content are no longer working.... Read More »


BLOG: A cautionary tale of 2 dealership groups and compliance

1:15 pm U.S. ET | Sept. 23, 2015

Just two years after the FTC charged them with deceptive advertising, two dealership groups caught fire again. And it’s costing them.... Read More »

Steering dealership ads clear of legal pitfalls

12:01 am U.S. ET | Sept. 23, 2015

Dealerships must review all language before releasing advertisements to consumers if they don't want to find themselves under the Federal Trade Commission's microscope, legal experts and trainers say.... Read More »

FTC urged to investigate VW diesel advertising claims

3:38 pm U.S. ET | Sept. 22, 2015

In a widening of the U.S. government's pressure on Volkswagen, a top U.S. senator today called for the Federal Trade Commission to investigate Volkswagen's advertising of its diesel engines and explore possible recourse for consumers who purchased the vehicles.... Read More »

Volkswagen brand takes image hit as perception scores plummet

2:16 pm U.S. ET | Sept. 22, 2015

The growing emissions scandal at Volkswagen is starting to harm the automaker's brand image on social media and beyond, although its Audi brand appears to be sheltered some, according to new data.... Read More »

Volkswagen TDI owners sound off on Twitter

6:58 pm U.S. ET | Sept. 21, 2015

Jilted owners of Volkswagen TDI vehicles are voicing their displeasure on Twitter after news broke that the automaker used special software to manipulate emissions results for its "clean diesel" lineup going back to 2009.... Read More »


Cadillac lures a new corps of marketing pros

12:01 am U.S. ET | Sept. 21, 2015

Why would a cadre of relatively young marketers leave established, top-shelf brands for a daunting reclamation project -- one that even Cadillac's top executives acknowledge could take a decade? In short, they see an unprecedented chance to reboot a 113-year-old brand, a name once synonymous with greatness.... Read More »

Audi's 'Truth in Engineering' ads come back to bite amid probe

8:49 am U.S. ET | Sept. 21, 2015

Audi's advertising pitches under the banner "Truth in Engineering" have come under fire after Volkswagen Group admitted to violating U.S. emissions rules.... Read More »

Jaguar aims to use movie to bond with millennial buyers

12:01 am U.S. ET | Sept. 21, 2015

Jaguar will use James Bond-like cinematic flair to help pitch its aluminum-based XE sedan beginning this fall, and place drivers in the middle of the virtual action.... Read More »


Buick shapes ad message to break down walls

12:01 am U.S. ET | Sept. 21, 2015

Tony DiSalle, U.S. vice president of Buick and GMC marketing, says Buick still has plenty of walls to knock down when it comes to perceptions that its vehicles are outdated cruisers for senior citizens, so the reintroduction phase of the Buick campaign will continue for the foreseeable future.... Read More »

Buick positions Cascada droptop as brand halo

12:01 am U.S. ET | Sept. 21, 2015

With a clear target audience in its sights, Buick is ready to position the Cascada as a brand halo that could draw attention in “smile states” such as California and Florida, said Tony DiSalle, U.S. vice president of Buick and GMC marketing.... Read More »

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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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