Marketing coverage

Ford seeks younger Mustang buyers with tech features

12:44 pm U.S. ET | Sept. 17, 2014
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall. Ford hopes to appeal to a new generation of Mustang buyers -- and overseas markets -- by offering technologies never seen before in Ford's pony car.... Read More »

 

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

3:02 pm U.S. ET | Sept. 16, 2014
Toyota has joined the “Gran Turismo” parade of video game racers with a beefier version of its FT-1 concept. “The design brief of this car was very simple: Take the FT-1 concept car and turn it into the most kickass, badass, super racecar you can imagine,” said Kevin Hunter, president of Toyota's Calty Design Research, during the car's video unveiling.... Read More »

 

Cadillac's new chief vows no retreat on pricing strategy

4:30 pm U.S. ET | Sept. 15, 2014
Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen, who arrived at GM in August after stints at Infiniti and Audi, said in an interview today that Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized lineup.... Read More »

 

Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.... Read More »

 

Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman.... Read More »

 

SNAKEBIT

Dodge knocks off $15K to spur sales of pricey new Viper

12:01 am U.S. ET | Sept. 8, 2014
Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales.... Read More »

 

Disney exec not such a goofy idea, Nissan says

12:01 am U.S. ET | Sept. 8, 2014
The way Nissan sales boss Fred Diaz tells it, having no auto industry experience was a plus -- not a handicap -- for the brand's new head of marketing, Jeremy Tucker.... Read More »

 

Mazda splurges on MX-5 Miata debut and celebration

7:47 am U.S. ET | Sept. 6, 2014
Mazda is a tiny carmaker on a shoestring budget. So nothing attests more to the import of the MX-5 Miata's debut than the company's big splurge on a laser-lit, smoke-machined three-continent, simultaneously live-streamed global reveal.... Read More »

 

GM headquarters wrapped up for GMC during 'Monday Night Football'

2:40 pm U.S. ET | Sept. 5, 2014
The signature element of Detroit's skyline -- GM's Renaissance Center headquarters -- is adorned with a massive GMC advertising wrap for the Detroit Lions' upcoming appearance on ESPN's “Monday Night Football” broadcast.... Read More »

 

Cadillac, amid U.S. sales slump, mulls more features to hold luxury prices

12:01 am U.S. ET | Sept. 4, 2014
Cadillac, hoping to maintain pricing amid a sales slump even as the U.S. luxury market has expanded, may add features such as heated seats to lower-level versions of the CTS sedan to entice U.S. buyers. Cadillac officials are also weighing "significant changes" to the brand's marketing in the first quarter.... Read More »

 

Luxury brands lead way in hiking spiffs to drive U.S. sales

1:34 am U.S. ET | Sept. 4, 2014
BMW, Audi and Mercedes-Benz unit were among a series of automakers doling out higher discounts to U.S. buyers in August, helping drive sales to the best month in eight years.... Read More »

 

Can sporty RC be the new face of Lexus?

11:00 pm U.S. ET | Sept. 4, 2014
Lexus is counting on its new 2015 RC 350 sports coupe to take on BMW, Audi and Mercedes-Benz in a segment dominated by the German luxury brands. And that may be the easy part of the car's mission.... Read More »

 

Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns.... Read More »

 

Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday.... Read More »

 

Disney exec to lead Nissan U.S. marketing

3:22 pm U.S. ET | Sept. 3, 2014
Nissan has named Disney ad executive Jeremy Tucker as its chief of U.S. marketing, fulfilling the automaker's pledge to market the brand in nontraditional ways.... Read More »

 

JAMIE LaREAU

Why more women are willing to haggle with dealers

2:57 pm U.S. ET | Sept. 3, 2014
Car dealers who believe that men like to haggle and women don't had better think again. A new study suggests that women are more keen than men to negotiate -- a reversal from just a couple of years ago.... Read More »

 

The marketing move behind Buick's big year

12:01 am U.S. ET | Sept. 1, 2014
Buick-GMC chief Duncan Aldred believes that the ad campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could not: transform Buick's old-fogey image. Aldred is doubling down with the release this week of several more spots, each featuring people who can't wrap their heads around the fact that they're looking at a Buick.... Read More »

 

Foam-filled Lexus NX spot too retro for America?

12:01 am U.S. ET | Sept. 1, 2014
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new "Shampoo" TV spot for the NX compact crossover that arrives in November seems tailor-made for the trendy young crowd that Toyota Motor's luxury brand craves.... Read More »

 

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky.... Read More »

 

Toyota targets shoppers with location-based mobile ad tool

4:08 pm U.S. ET | Aug. 28, 2014
Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale. The tool, Opera Mediaworks' Dynamic Sales Event platform, enables Toyota to target shoppers who are intent on making a purchase with banner ads on Web pages and apps that display the annual percentage rate for loans at dealerships in their regions.... Read More »

 

LARRY P. VELLEQUETTE

Fiat's cute cartoon characters suggest buying a 500 -- or else

3:38 pm U.S. ET | Aug. 27, 2014
Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. But a new animated spot set to debut on Gas Station TV touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.... Read More »

 

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

3:46 pm U.S. ET | Aug. 27, 2014
Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class.... Read More »

 

BMW joins Cadillac wooing Silicon Valley to combat Tesla

2:24 pm U.S. ET | Aug. 27, 2014
BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the United States. Car companies covet Californians, who are seen as trendsetters for the rest of the country. All the better if they can win adherents among executives at companies striving to stay at the cutting edge of technology.... Read More »

 

HANS GREIMEL

See the wild Lexus NX spot too retro for outside Japan

10:35 am U.S. ET | Aug. 27, 2014
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new “Shampoo” TV spot seems tailor-made for the trendy young crowd the luxury brand craves. But the brilliant, visually enticing commercial for the new NX compact crossover won't air stateside.... Read More »

 

Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.... Read More »

 

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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, Ray and Rik Fregia are seeing sales boom after million-dollar overhauls at their three stores. Mon., September 15
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