Marketing coverage

Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

9:00 pm U.S. ET | July 28, 2015

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump.... Read More »

VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle.... Read More »

High-performance Cadillacs roar into Japan

7:23 am U.S. ET | July 21, 2015

GM is introducing two high-performance V-Series Cadillac nameplates in Japan that outspoken presidential hopeful Donald Trump famously blasted as closed to Detroit automakers.... Read More »

Bugatti names former Bentley, Ferrari exec as marketing boss

July 21, 2015 06:01 CET

Bugatti named Oliver Winkes as its new marketing chief. The VW Group veteran who started his career with Ferrari will be responsible for the supercar marque's marketing activities.... Read More »

Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20, 2015

Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video.... Read More »

FCA, VW, GM lead Strategic Vision quality survey

8:00 am U.S. ET | July 17, 2015

U.S. customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers.... Read More »

Chevy sticks with Kid Rock amid Confederate flag controversy

10:48 am U.S. ET | July 15, 2015

General Motors will still sponsor the Kid Rock summer tour, despite the performer's support of the Confederate flag, the company confirmed today.... Read More »

FTC, dealerships settle price-misrepresentation charges

11:30 am U.S. ET | July 15, 2015

In the past three months, the Federal Trade Commission has approved final consent orders involving five dealerships and one loan-acceleration provider for misrepresenting vehicle and add-on costs.... Read More »

Auto shows strongly influence car shoppers, new study finds

10:00 am U.S. ET | July 14, 2015

More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America.... Read More »

Dodge's Morse code message: Engage

12:01 am U.S. ET | July 13, 2015

The witty Morse code message that the Dodge brothers transmitted in a recent TV ad sparked a conversation online just as the brand hoped it would.... Read More »

Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13, 2015

Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality.... Read More »

Sign up for 40 Under 40 online hangout

12:01 am U.S. ET | July 13, 2015

Five Automotive News 40 Under 40 Retail honorees will share their insights into "Selling cars in the era of transparency" in a 30-minute online hangout at 3 p.m. on Thursday, July 16.... Read More »

YOUTH MOVEMENT

Want a strong, successful millennial staff? Dealerships say it's all in the hiring

12:01 am U.S. ET | July 13, 2015

It took Gregg Ciocca, dealer principal of Ciocca Dealerships, the better part of a decade to build a strong millennial contingent on his sales staff. Ciocca and other dealers who have gone through a similar painful learning curve agree on the keys to staffing with millennials: meticulous vetting and intensive interviewing.... Read More »

F&I positions mesh with millennial mindset

12:01 am U.S. ET | July 13, 2015

Finance and insurance departments tend to have less trouble recruiting and retaining millennial staffers than sales departments. The hours, pay and opportunity for financial growth are alluring to millennials, but generational differences can lead to conflict with other dealership staffers.... Read More »

GMC uses Instagram to pitch premium lineup

12:01 am U.S. ET | July 13, 2015

To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users.... Read More »

Geofencing identifies shoppers' locations

12:01 am U.S. ET | July 13, 2015

Geofencing allows a dealer to draw a circle around a rival or location, then hit shoppers with special electronic offers to lure them in.... Read More »

Tesla hires ex-Burberry exec to lead N.A. sales

6:43 am U.S. ET | July 10, 2015

Tesla has hired former Burberry senior vice president Ganesh Srivats, adding a sales executive to help the electric-car maker extend its reputation for automotive luxury to an increasingly global audience.... Read More »

Infiniti QX60 ad pays homage to 'Vacation' movies

2:00 pm U.S. ET | July 7, 2015

Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark Griswold as he takes his family on a disastrous road trip in a haggard station wagon.... Read More »

What other deals will Kanye foresee?

12:01 am U.S. ET | July 6, 2015

In his 2005 hit "Gold Digger," rapper Kanye West told a story of a football star whose onerous child-support payments force him to “win the Super Bowl and drive off in a Hyundai.” That's more likely to happen now that the onetime bargain brand has inked a four-year deal to replace General Motors as automotive sponsor of the National Football League.... Read More »

BEST PRACTICES

Uber lifts Toyota dealership's marketing

12:01 am U.S. ET | July 6, 2015

Toyota of Plano offers its best deals to Uber drivers, who make up about 6 percent of the store's new-car buyers and serve as evangelists for the Dallas-area dealership.... Read More »

BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015

Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel.... Read More »

Marketing test awaits Hyundai with NFL kickoff

12:01 am U.S. ET | July 6, 2015

A sponsorship of the NFL will give Hyundai a chance to elevate its stature in the U.S. market, but the company is still searching for its marketing quarterback.... Read More »

NADA offers compliance help

12:01 am U.S. ET | July 6, 2015

The Federal Trade Commissions's aggressive policing of dealers' advertising practices has won the attention of the National Automobile Dealers Association. In January, NADA published HYPERLINK "https://www.nada.org/CustomTemplates/DetailPressRelease.aspx?id=21474839236"A Dealer Guide to Federal Advertising Requirements, which provides dealers with examples of bad and good ads.... Read More »

NASCAR, sponsors cool on Confederate flag, but fans still fly it

12:01 am U.S. ET | July 3, 2015

NASCAR's move to get rid of the controversial Confederate flag after the murder of 9 black worshippers in South Carolina comes as the racing circuit and track owners court major new corporate sponsors such as GM, Toyota and Microsoft.... Read More »

Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2, 2015

Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. The production, titled “Predators,” has 30- and 90-second cuts and uses the Phil Collins hit “In the Air Tonight” as a surprisingly mellow backdrop while the roaring cars tear up Miami streets.... Read More »

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