Marketing coverage

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.... Read More »

 

Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen.... Read More »

 

Kia brings back hamsters for Soul EV ad campaign

12:49 pm U.S. ET | Aug. 21, 2014
Kia rolled out the new “fully charged” ad campaign for the Soul EV today, featuring Adam Levine's falsetto on the new Maroon 5 track “Animals” and, of course, the Kia hamsters.... Read More »

 

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.... Read More »

 

Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.... Read More »

 

Uber hires former Obama adviser Plouffe to counter opponents

12:19 am U.S. ET | Aug. 20, 2014
Uber Technologies, the popular mobile car-booking app, hired David Plouffe, a former top political adviser to President Obama, to help it cope with regulatory hurdles and mounting opposition from cabbies around the globe.... Read More »

 

NICK BUNKLEY

Why Honda's John Mendel wants customers to buy a Treasury bond on wheels

3:28 pm U.S. ET | Aug. 19, 2014
Jittery stock market? Honda's John Mendel wants you to take your money out of Google, Apple and Tesla -- and put it in Hondas. Not Honda stock. Actual Hondas. They're like Treasury bonds on wheels, with cupholders.... Read More »

 

Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed.... Read More »

 

VINCE BOND JR.

The Rolls-Royce that took 8 months to build

1:56 pm U.S. ET | Aug. 19, 2014
Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith's craftsmanship into “Forza Motorsport 5” on the Xbox One.... Read More »

 

THE GM RECALL

GM expands website for owners of recalled vehicles

12:18 pm U.S. ET | Aug. 19, 2014
General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford Store borrows from Apple in bid to move brand upscale in Europe

Aug. 18, 2014 06:01 CET
Ford is the latest automaker to borrow ideas from tech giant Apple. The automaker is rebranding 500 European dealerships as Ford Stores ahead of launching its new Vignale premium trim line.... Read More »

 

Ford begins testing first right-hand-drive Mustang

3:45 pm U.S. ET | Aug. 18, 2014
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. Ford said its engineers recently finished building the handmade prototype, which will be used in various developmental tests in coming months.... Read More »

 

A Rolls for the masses: Video game adds Wraith

12:01 am U.S. ET | Aug. 18, 2014
Rolls-Royce Motor Cars last week debuted the Wraith in "Forza Motorsport 5" on the Xbox One.... Read More »

 

Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising.... Read More »

 

Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014
What happens when a suburban boy from south Jersey moves to Detroit?... Read More »

 

Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014
How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?... Read More »

 

Kia joins Bentley in wooing the 1% crowd at Pebble Beach

2:34 pm U.S. ET | Aug. 15, 2014
The number of automotive brands making an appearance at the classic-car events in Pebble Beach, California, this week reflects the increasing number of automakers fighting for a piece of the luxury new-vehicle market. High-end car sales, fueled both by more mass-market brands offering upscale models and more premium marques offering lower priced choices, have outpaced the U.S. auto industry's growth since 2012.... Read More »

 

Chevy renews Dream Cruise sponsorship for 3 more years

3:28 pm U.S. ET | Aug. 15, 2014
Chevrolet has signed another three-year contract as presenting sponsor for the Woodward Dream Cruise, which is taking place Saturday north of Detroit on a 16-mile stretch of Woodward Avenue.... Read More »

 

Detroit 3 and others ready to roll at annual Dream Cruise

10:45 am U.S. ET | Aug. 13, 2014
Muscle cars abound at the annual Woodward Dream Cruise outside Detroit -- and this year is no exception. Classic car enthusiasts and gearheads will flock to a 16-mile, four-lane stretch of Woodward Avenue on Saturday, whether it be to cruise in their vintage whips or set up camp along the route to watch the parade of historical wheels.... Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe.... Read More »

 

A (virtual) Rolls-Royce for the masses

1:38 pm U.S. ET | Aug. 12, 2014
Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games.... Read More »

 

Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW invests 55 million euros to boost image in Korea

Aug. 12, 2014 06:01 CET
BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course.... Read More »

 

Race a concept car? Gamers get to put virtual designs to the test

12:01 am U.S. ET | Aug. 11, 2014
Grandiose exotic sports car concepts are usually saved for auto shows, with spectators left to ogle behind a velvet rope. But there is a special breed of cars designed exclusively for virtual racing in "Gran Turismo 6," the popular Sony PlayStation racing game.... Read More »

 

Tesla Model S has 'more than its share of problems,' Consumer Reports says

8:43 pm U.S. ET | Aug. 11, 2014
Consumer Reports, which last year gave top marks to Tesla Motors' Model S sedan, now says the car it owns has had "more than its share of problems."... Read More »

 

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