Marketing coverage

How Toyota used Nascar to sway loyal American car buyers

1:45 pm U.S. ET | Nov. 25, 2015

For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Two out of three now say they’d consider buying a Toyota, roughly on par with the sport’s domestic sponsors like Ford and GM.... Read More »

Ford touts 'backup trailer assist' function in new F-150 ads

7:17 am U.S. ET | Nov. 25, 2015

Comedian Denis Leary is crowing about something new in Ford F-150 ads: technology that is meant to make backing up a trailer easier.... Read More »

There was a real Art to 1960s Pontiac ads

12:01 am U.S. ET | Nov. 23, 2015

It wasn't just raw horsepower and eye-catching styling that fueled the demand for Pontiac's classic 1960's “wide track” muscle cars such as the GTO, Firebird and Grand Prix. It was also the innovative illustrated ads created by Art Fitzpatrick and Van Kaufman from 1959 to 1971 that helped Pontiac roar to third place most years in sales.... Read More »

New message to shoppers: Caddy Escalade is refined

12:01 am U.S. ET | Nov. 23, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago.... Read More »

Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC.... Read More »

M-B advertising named most effective among luxury brands

3:40 pm U.S. ET | Nov. 20, 2015

Mercedes-Benz's slogan is, “The best or nothing.” When it comes to its advertising, a TV and video analytics company agrees.... Read More »

Scion keeps it weird in new iM, iA ads

11:02 am U.S. ET | Nov. 19, 2015

Scion's “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness.... Read More »

Legendary automotive artist Art Fitzpatrick dies at 96

12:24 pm U.S. ET | Nov. 18, 2015

Art Fitzpatrick, one half of the team that created some of the most eye-catching advertising artwork for General Motors from 1959 to 1971, passed away this week in Carlsbad, Calif., at age 96.... Read More »

Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago.... Read More »

Jaguar XE base price will be $35,895

7:00 pm U.S. ET | Nov. 17, 2015

Jaguar will offer its all-new 2017 XE with one diesel and two gasoline engines and standard rear-wheel drive when the compact sedan goes on sale late this spring.... Read More »

Ford expects SUVs to become 40% of U.S. market by 2020

6:23 am U.S. ET | Nov. 17, 2015

Baby boomers emptying the nest and their adult offspring starting families are driving demand for sport utility vehicles, which will account for two in five new auto sales in the U.S. by 2020, according to Ford.... Read More »


Huey Lewis to headline Detroit show's charity preview

2:01 pm U.S. ET | Nov. 16, 2015

Huey Lewis and the News will perform following the Detroit auto show's annual Charity Preview on Jan. 15 at Cobo Center in Detroit, show organizers said today.... Read More »

Honda finds marketing rhythm

12:01 am U.S. ET | Nov. 16, 2015

Honda has turned to a massive marketing effort that uses music to attract the fleeting attention of millennial car-buyers. The push, which started in June 2014, includes sponsorship of three high-profile music festivals plus online music videos and the Honda Civic music tour.... Read More »

Benz's challenge: Support 9 launches in '16

12:01 am U.S. ET | Nov. 16, 2015

Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl.... Read More »

Drive Pink fan at the drive-thru

12:01 am U.S. ET | Nov. 16, 2015

When AutoNation launched its Drive Pink campaign in October, CEO Mike Jackson wasn't sure it would pass what he calls the McDonald's test -- essentially, breaking through to the average working person. On Day 4 of the campaign, he learned firsthand that it did.... Read More »

Model S option becomes police matter: We've got a report of a kid in the trunk

12:01 am U.S. ET | Nov. 16, 2015

Done with shopping, a mom and dad toss their bags in the back seat, their daughter in the trunk and drive off. A watchful bystander takes notice and alerts the police. Except, this is a Tesla Model S, which has third-row, rear-facing child seats as an option.... Read More »

GLC ad drive begins in 1st quarter

12:01 am U.S. ET | Nov. 16, 2015

Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. Sales are expected to increase over the outgoing model, and the GLC will be the brand's most advertised vehicle in the first quarter.... Read More »

VW's aid for owners gets tepid response; ads pledge to 'make things right'

10:34 am U.S. ET | Nov. 15, 2015

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."... Read More »

McLaren staffs up in U.S. ahead of 3 key launches

3:00 pm U.S. ET | Nov. 12, 2015

Luxury sports car manufacturer McLaren has expanded its North American staff by about half ahead of the launch of three new models and an anticipated increase in sales volume next year.... Read More »

Hyundai returns to Super Bowl ad lineup

9:00 am U.S. ET | Nov. 12, 2015

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship.... Read More »


BLOG: German premium brands should embrace China's Internet sales craze

6:08 am U.S. ET | Nov. 11, 2015

Audi and rival German premium carmakers dominate the Chinese auto market but they are missing out on an e-commerce boom that celebrates its annual peak today.... Read More »

Spreading the NFL sponsorship field

12:01 am U.S. ET | Nov. 9, 2015

Automotive brands and their dealer networks find numerous ways to connect with pro football fans, even if they can't be the NFL's official vehicle sponsor.... Read More »

VW offers 'goodwill package' to appease diesel owners

11:11 am U.S. ET | Nov. 9, 2015

Volkswagen of America will offer $500 to owners of 2.0-liter diesel vehicles with illegal emissions test-rigging software, part of a “goodwill” package aimed at calming customers affected by the company's deception.... Read More »

Dealership ad agencies find creative ways into NFL advertising game

12:01 am U.S. ET | Nov. 9, 2015

While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets.... Read More »

GM gives Shop-Click-Drive a big push

12:01 am U.S. ET | Nov. 9, 2015

General Motors is rolling out the first marketing effort for its 2-year-old online shopping tool, Shop-Click-Drive, citing its success in attracting customers who want to handle as much of the car-buying process as possible outside the dealership.... Read More »

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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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