Marketing coverage

Two-car households will decline, KPMG report predicts

12:01 am U.S. ET | Nov. 22, 2014
Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week.... Read More »

 

Alfa Romeo midsize sedan will be unveiled next June

Nov. 20, 2014 10:04 CET
Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said.... Read More »

 

Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed.... Read More »

 

VINCE BOND JR.

Chevy Chaparral 2X Vision Gran Turismo concept pays homage to past, future

3:36 pm U.S. ET | Nov. 20, 2014
It's ironic that the most futuristic Vision Gran Turismo virtual racer to date also has the deepest historical ties to motorsports.... Read More »

 

Volvo Cars plots U.S. resurgence with model overhaul

10:00 am U.S. ET | Nov. 19, 2014
Chinese-owned Volvo Car Group said today a sweeping overhaul of its model range over the next five years would propel its long-suffering sales volumes in the United States back above 100,000 cars per year.... Read More »

 

GM getting positive reviews on Wall Street despite record recalls

8:51 am U.S. ET | Nov. 19, 2014
If relative value means anything, GM may be the best buy in the auto industry. That, at least, is the consensus of bullish analysts, who are extolling the highest-quality vehicles in decades and operating margins to go with them, even as GM suffers a record recall of cars.... Read More »

 

M-B tweaks model names

12:01 am U.S. ET | Nov. 17, 2014
In the interest of "logic and transparency," Mercedes-Benz plans new names for almost every model other than the core A, C, E and S class.... Read More »

 

Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014
What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?... Read More »

 

Chevy eyes Buick's regional ad style

12:01 am U.S. ET | Nov. 15, 2014
Chevy's approach to its so-called Tier 2 advertising, under which regional dealer groups pool money to buy ads, is in something of a transition.... Read More »

 

Dealerships' newspaper ad spending forecast to dive

12:01 am U.S. ET | Nov. 15, 2014
Auto dealers large and small will eliminate $800 million worth of print advertising from U.S. newspapers next year, according to a new industry forecast, accelerating their media rush onto the Internet.... Read More »

 

Hyundai's U.S. marketing boss Shannon steps down

10:20 am U.S. ET | Nov. 14, 2014
Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the United States market, has parted ways with the company.... Read More »

 

Cadillac inks lease on its NYC headquarters

2:04 pm U.S. ET | Nov. 14, 2014
Cadillac has chosen a space in New York for its new global headquarters, after coming under fire in September for its plan to move away from General Motors' Detroit headquarters, real estate companies for the automaker said Thursday.... Read More »

 

Zetsche sees significant AMG-MV Agusta synergies

Nov. 14, 2014 06:01 CET
Daimler CEO Dieter Zetsche sees big cross-marketing opportunities for the Mercedes-AMG performance unit and motorcycle maker MV Agusta because customers of both brands have a lot in common.... Read More »

 

AutoNation plans mid-December rollout of digital storefront in Florida

12:49 pm U.S. ET | Nov. 12, 2014
Customers of 30 AutoNation stores in south Florida next month will be able to use their credit cards to reserve a car they want to buy, as part of a purchase process that is largely online.... Read More »

 

Mercedes introduces new names for its vehicles to avoid customer confusion

6:30 am U.S. ET | Nov. 11, 2014
Mercedes-Benz, hoping to overcome consumer confusion as its product lineup expands, is overhauling the nomenclature used to identify its cars and light trucks. The moves comes as it prepares for the launch of 30 models -- including 11 all-new vehicles -- by 2020.... Read More »

 

EDWARD NIEDERMEYER

How 'Car Talk' brought us closer to our cars

12:01 am U.S. ET | Nov. 11, 2014
Much has changed since 1977, when the first episode of "Car Talk" aired on Boston's WBUR, but the automobile's central role in American life is not one of them. For all the auto industry's fears of fading relevance with young people, cars remain one of the most important aspects of our material culture.... Read More »

 

Man U players leave free 'Vettes, Camaros parked

12:01 am U.S. ET | Nov. 10, 2014
Chevrolet's blockbuster $559 million sponsorship agreement in 2012 with British soccer club Manchester United ultimately drew a red card for General Motors marketing czar Joel Ewanick. Now it seems that one of the main perks for Man U -- a fleet of 15 free Corvettes and Camaros for the team's stars to drive -- has been left to warm the bench.... Read More »

 

GM touts 13,000 vehicles sold under Shop-Click-Drive

3:46 pm U.S. ET | Nov. 10, 2014
General Motors has sold more than 13,000 new vehicles via its online shopping tool Shop-Click-Drive since it debuted for use on dealership websites a year ago, the automaker said today.... Read More »

 

JAMES B. TREECE

Ford's Odell: Sharp, talented and respectful

7:17 am U.S. ET | Nov. 10, 2014
Ford of Europe boss Stephen Odell's focus on respecting the customer will be a good start when he becomes the automaker's global sales and marketing chief.... Read More »

 

Want to test drive the Lexus RC? Anyone?

12:01 am U.S. ET | Nov. 10, 2014
Well, this is embarrassing. For Toyota, as well as Japan's so-called automotive press corps. Toyota notified journalists this month that a long-scheduled new-car test-drive event was scrubbed -- for lack of interest.... Read More »

 

Volkswagen's marketing boss Shahani tunes into dealers for ad suggestions

12:01 am U.S. ET | Nov. 10, 2014
As Volkswagen rides out a U.S. product drought, marketing chief Vinay Shahani is giving restive dealers a larger and more formal role in setting advertising strategy.... Read More »

 

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone.... Read More »

 

VDPs prove to be MVPs for online vehicle sales

12:01 am U.S. ET | Nov. 10, 2014
By using advanced inventory software, Trent Waybright can predict when one of his used vehicles is about to sell based on how many people click into its vehicle detail page.... Read More »

 

Pull customers ahead to lift loyalty

12:01 am U.S. ET | Nov. 10, 2014
A new study has found that reducing the customer's time in the vehicle can play a major role in building loyalty: The longer a customer owns a vehicle, the less likely the customer is to buy the same brand again.... Read More »

 

Toyota's bold bid to remake Camry's image

12:01 am U.S. ET | Nov. 10, 2014
The truest measure of good car advertising is whether it moves the merchandise. And the Toyota Camry has been the best-selling car in the country for more than a decade. So some marketing experts are wondering about the newest Camry ad campaign.... Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
» Watch the Video
     
News by Brand