How best to use Google? Now, there's a playbook

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

UPDATED: 9/19/17 3:37 pm ET - corrected
New York move opens up Cadillac's world

Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

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