Advertising

Uber hires former Obama adviser Plouffe to counter opponents

12:19 am U.S. ET | Aug. 20, 2014
Uber Technologies, the popular mobile car-booking app, hired David Plouffe, a former top political adviser to President Obama, to help it cope with regulatory hurdles and mounting opposition from cabbies around the globe.... Read More »

 

NICK BUNKLEY

Why Honda's John Mendel wants customers to buy a Treasury bond on wheels

3:28 pm U.S. ET | Aug. 19, 2014
Jittery stock market? Honda's John Mendel wants you to take your money out of Google, Apple and Tesla -- and put it in Hondas. Not Honda stock. Actual Hondas. They're like Treasury bonds on wheels, with cupholders.... Read More »

 

Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed.... Read More »

 

VINCE BOND JR.

The Rolls-Royce that took 8 months to build

1:56 pm U.S. ET | Aug. 19, 2014
Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith's craftsmanship into “Forza Motorsport 5” on the Xbox One.... Read More »

 

THE GM RECALL

GM expands website for owners of recalled vehicles

12:18 pm U.S. ET | Aug. 19, 2014
General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Ford Store borrows from Apple in bid to move brand upscale in Europe

Aug. 18, 2014 06:01 CET
Ford is the latest automaker to borrow ideas from tech giant Apple. The automaker is rebranding 500 European dealerships as Ford Stores ahead of launching its new Vignale premium trim line.... Read More »

 

Ford begins testing first right-hand-drive Mustang

3:45 pm U.S. ET | Aug. 18, 2014
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. Ford said its engineers recently finished building the handmade prototype, which will be used in various developmental tests in coming months.... Read More »

 

A Rolls for the masses: Video game adds Wraith

12:01 am U.S. ET | Aug. 18, 2014
Rolls-Royce Motor Cars last week debuted the Wraith in "Forza Motorsport 5" on the Xbox One.... Read More »

 

Honda digital ad budget to grow

12:01 am U.S. ET | Aug. 18, 2014
Honda dealers are endorsing factory plans to increase spending next year for digital advertising.... Read More »

 

Chevy big wheel gets a rude awakening to 'city life'

12:01 am U.S. ET | Aug. 18, 2014
What happens when a suburban boy from south Jersey moves to Detroit?... Read More »

 

Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014
How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?... Read More »

 

Kia joins Bentley in wooing the 1% crowd at Pebble Beach

2:34 pm U.S. ET | Aug. 15, 2014
The number of automotive brands making an appearance at the classic-car events in Pebble Beach, California, this week reflects the increasing number of automakers fighting for a piece of the luxury new-vehicle market. High-end car sales, fueled both by more mass-market brands offering upscale models and more premium marques offering lower priced choices, have outpaced the U.S. auto industry's growth since 2012.... Read More »

 

Chevy renews Dream Cruise sponsorship for 3 more years

3:28 pm U.S. ET | Aug. 15, 2014
Chevrolet has signed another three-year contract as presenting sponsor for the Woodward Dream Cruise, which is taking place Saturday north of Detroit on a 16-mile stretch of Woodward Avenue.... Read More »

 

Detroit 3 and others ready to roll at annual Dream Cruise

10:45 am U.S. ET | Aug. 13, 2014
Muscle cars abound at the annual Woodward Dream Cruise outside Detroit -- and this year is no exception. Classic car enthusiasts and gearheads will flock to a 16-mile, four-lane stretch of Woodward Avenue on Saturday, whether it be to cruise in their vintage whips or set up camp along the route to watch the parade of historical wheels.... Read More »

 

Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe.... Read More »

 

A (virtual) Rolls-Royce for the masses

1:38 pm U.S. ET | Aug. 12, 2014
Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games.... Read More »

 

Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey.... Read More »

 

AUTOMOTIVE NEWS EUROPE E-MAGAZINE

BMW invests 55 million euros to boost image in Korea

Aug. 12, 2014 06:01 CET
BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course.... Read More »

 

Race a concept car? Gamers get to put virtual designs to the test

12:01 am U.S. ET | Aug. 11, 2014
Grandiose exotic sports car concepts are usually saved for auto shows, with spectators left to ogle behind a velvet rope. But there is a special breed of cars designed exclusively for virtual racing in "Gran Turismo 6," the popular Sony PlayStation racing game.... Read More »

 

Tesla Model S has 'more than its share of problems,' Consumer Reports says

8:43 pm U.S. ET | Aug. 11, 2014
Consumer Reports, which last year gave top marks to Tesla Motors' Model S sedan, now says the car it owns has had "more than its share of problems."... Read More »

 

Freeze! It's the Honda ad police

12:01 am U.S. ET | Aug. 11, 2014
An extension of Honda's marketing department in the United States keeps a close watch on the activities of dealers who participate in the brand's dealer marketing allowance program and cracks down on any who violate strict rules on what dealers can and can't say in their advertising.... Read More »

 

Acura sees TLX campaign as start of image makeover

12:01 am U.S. ET | Aug. 11, 2014
Acura's new TLX sedan takes on the high-wire act of replacing both the TL and TSX in the brand's lineup. But the ad campaign for it largely plays it safe, with heavy buys on TV, live sports, online video and other digital ad media.... Read More »

 

PLAYING ALONG

Racing game realism enhances branding opportunity

12:01 am U.S. ET | Aug. 11, 2014
A decade ago, automakers were a tough sell when Turn 10 Studios approached them about including their vehicles in the first "Forza Motorsport" game. Now, it's the automakers that are knocking on Turn 10's door. They want their rides showcased in the "Forza" universe.... Read More »

 

Lenders wary of feds' scrutiny

12:01 am U.S. ET | Aug. 11, 2014
The U.S. Department of Justice sent subpoenas to the two largest issuers of securities based on subprime auto loans, leaving other subprime lenders to wonder what the agency is looking for and who might be subpoenaed next.... Read More »

 

Pickup payload U-turn: GM bases rating on curb weight

12:01 am U.S. ET | Aug. 11, 2014
In the flap over how General Motors and Ford Motor Co. calculate the maximum payload ratings of their pickups, GM blinked. GM said on Friday that it no longer will omit the weight of some parts to boost the maximum payload ratings of their pickups.... Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
News by Brand


Rocket Fuel