How Ford put a 1966 Mustang atop the world's tallest building

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In October 1965, Ford and the management of the Empire State Building in New York collaborated to display a new Mustang convertible on the world’s highest observation deck. Ford plans to replicate the stunt with the 2015 Mustang for two days in April.

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In 1965, the Ford Mustang was all the rage. Robert Leury, vice president and general manager of the Empire State Building, saw the pony car's spectacular sales and wanted a piece of the frenzy. In the fall of 1965, Leury invited Ford division merchandising manager William Benton to meet and discuss how to pull off a headline-grabbing spectacle. What happened was one of the most outrageous examples of 1960s-era advertising moxie: plant a Mustang on the 86th floor observation deck of the world's tallest building.

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