Every major auto show has a certain tilt. In New York, it’s toward luxury. In Chicago, it’s toward trucks.
In Geneva, the lean is clearly toward the exotic.
Exotic bodies, exotic tuning, exotic styling flair and flash.
Safely independent from the home industries of France, Germany, Italy, Sweden, Japan, Korea and the United States, the Swiss auto show does as it pleases. The ultraluxurious and the obscure low-volume tuner brands stand side-by-side with Europe’s global mass-market leaders. For every Renault and Ford of Europe, there is a Pagani and a Brabus. Geneva is where the sensible sedan, the edgy design and the affluent toy all meet on equal footing.
— Lindsay Chappell