The Profit in Personalization – Identifying the trends that will help you prosper in the fast-changing world of specialty vehicles and aftermarket accessories.

Customers are making an emotional connection to their cars and trucks, and they are rewarding the canny dealer who helps them. At the first annual Automotive News/SEMA Dealer Forum, you will meet key industry players such as motorsports giant Jack Roush, "Pimp My Ride" impresario Beau Boeckmann and others who will help you learn how to capitalize on this exploding profit center. Add valuable networking opportunities and a chance to tour the SEMA show floor, and you know this is one event not to be missed.