National Print Advertising
Display Advertising Rates & Specifications
Rates effective Oct.1, 2011 (Rate Card No. 79)
Four Color Rates
The most frequently used ad sizes in regular issues are as follows:
| Full Page | $20,940 |
| Two-Page Spread | 40,090 |
| Junior Page – 4 col. x 10" | 15,365 |
| Junior Page – 8 col. x 10" | 28,940 |
| Half Page – 5 col. x 7” | 14,025 |
| Page One – 3 col. x 1” | 7,725 |
Black & White Rates
| Full Page | $16,295 |
| Two-Page Spread | 32,590 |
| Junior Page – 4 col. x 10” | 10,720 |
| Junior Spread – 8 col. x 10” | 21,440 |
| Half Page – 5 col. x 7” | 9,380 |
| 3 col. x 10” | 8,040 |
| 1 col. x 14” | 3,752 |
| 2 col. x 5” | 2,680 |
| 1 col. x 1” | 268 |
Ask your regional sales manager about our fractional frequency rate program.
Color Rates
| Per Page | Per Spread | |
|---|---|---|
|
AAAA Standard Colors (ads less than 35”) |
$2,025 1,520 |
$3,025 2,270 |
|
Matched Color (ads less than 35”) |
3,340 2,505 | 4,475 3,355 |
| Matched Color | $3,245 | $4,345 |
|
Four-Color Process (ads less than 35”) |
4,645 3,485 | 7,500 5,625 |
|
Five Color (four-color process plus matched color) (ads less than 35”) |
7,135 5,350 | 9,500 7,125 |
Earned Dollar Volume Discount
| Gross Dollar Volume | Discount |
|---|---|
| $0 - $5,000 | 0% |
| $5,001 - $50,000 | 1% |
| $50,001 - $85,000 | 2% |
| $85,001 - $120,000 | 3% |
| $120,001 - $150,000 | 4% |
| $150,001 - $180,000 | 5% |
| $180,001 - $210,000 | 6% |
| $210,001 - $245,000 | 7% |
| $245,001 - $275,000 | 8% |
| $275,001 - $400,000 | 9% |
| $400,001 - $600,000 | 10% |
| $600,001 - $900,000 | 11% |
| $900,001 - $1,200,000 | 13% |
| $1,200,001 - $1,500,000 | 15% |
| $1,500,001 - $1,700,000 | 16% |
| $1,700,001 and above | 20% |
*6% discount for annual prepays.
Specifications
Publication Trim Size: 10 7/16” x 14 1/2”
Printing: Heat-set web offset
Binding: Saddle stitched
Paper Stock: Gloss coated, 36lb., basis weight
Line Screen: 120-line screen recommended
Edit Page Size: Full page is 70 column inches: 5 columns wide, 14” deep
Column Width: 1 13/16” or 11 picas
Space is available in any number of columns or inches, with limitations on depth as noted, except that any ad exceeding 13” in depth will run and be billed at 14” full column depth.
Space is sold in multiples of 1/4” per column with minimum space of one column inch.
Bleed ads: No extra charge for bleeds.
Agency Commission: 15% of gross billing allowed to recognized agencies for space, color and position provided account is paid within 30 days of invoice date.