Display Advertising Rates & Specifications

Rates effective Oct.1, 2011 (Rate Card No. 79)

Four Color Rates

The most frequently used ad sizes in regular issues are as follows:

Full Page $20,940
Two-Page Spread 40,090
Junior Page – 4 col. x 10" 15,365
Junior Page – 8 col. x 10" 28,940
Half Page – 5 col. x 7” 14,025
Page One – 3 col. x 1” 7,725
Black & White Rates
Full Page $16,295
Two-Page Spread 32,590
Junior Page – 4 col. x 10” 10,720
Junior Spread – 8 col. x 10” 21,440
Half Page – 5 col. x 7” 9,380
3 col. x 10” 8,040
1 col. x 14” 3,752
2 col. x 5” 2,680
1 col. x 1” 268

Ask your regional sales manager about our fractional frequency rate program.

Color Rates
  Per Page Per Spread
AAAA Standard Colors
(ads less than 35”)
$2,025
1,520
$3,025
2,270
Matched Color
(ads less than 35”)
3,340 2,505 4,475 3,355
Matched Color $3,245 $4,345
Four-Color Process
(ads less than 35”)
4,645 3,485 7,500 5,625
Five Color
(four-color process plus matched color)
(ads less than 35”)
7,135 5,350 9,500 7,125
Earned Dollar Volume Discount
Gross Dollar Volume Discount
$0 - $5,000 0%
$5,001 - $50,000 1%
$50,001 - $85,000 2%
$85,001 - $120,000 3%
$120,001 - $150,000 4%
$150,001 - $180,000 5%
$180,001 - $210,000 6%
$210,001 - $245,000 7%
$245,001 - $275,000 8%
$275,001 - $400,000 9%
$400,001 - $600,000 10%
$600,001 - $900,000 11%
$900,001 - $1,200,000 13%
$1,200,001 - $1,500,000 15%
$1,500,001 - $1,700,000 16%
$1,700,001 and above 20%

*6% discount for annual prepays.

Specifications

Publication Trim Size: 10 7/16” x 14 1/2”

Printing: Heat-set web offset

Binding: Saddle stitched

Paper Stock: Gloss coated, 36lb., basis weight

Line Screen: 120-line screen recommended

Edit Page Size: Full page is 70 column inches: 5 columns wide, 14” deep

Column Width: 1 13/16” or 11 picas
Space is available in any number of columns or inches, with limitations on depth as noted, except that any ad exceeding 13” in depth will run and be billed at 14” full column depth.
Space is sold in multiples of 1/4” per column with minimum space of one column inch.

Bleed ads: No extra charge for bleeds.

Agency Commission: 15% of gross billing allowed to recognized agencies for space, color and position provided account is paid within 30 days of invoice date.

NADA SHOW DAILIES – FEBRUARY 4, 5, 6

The Automotive News Show Dailies are distributed at the annual convention of the National Automobile Dealers Association. Advertising rates for inclusion in all three show dailies (four-color) are as follows:

2-page spread $15,965
Full page 8,755
Junior page 6,600
Half Page 5,775
18" 2,970
15" 2,475
14" 2,310
10" 1,650
1 col. x 1” 165

Close date: Jan 16
All ads also appear in the Show Daily Digital Editions at no additional charge.