Classified Advertising
Reach thousands of qualified professionals with your ad in Automotive News.
Classified Advertising Rates & Specifications
Rates effective Oct.1, 2011 (Rate Card No. 79)
Line Ad
Ads also appear online.
| 1x | 3x | 6x | 13x | 26x | 52x | |
| 4 Line (Minimum Size) | $153.95 | $144.96 | $136.46 | $128.41 | $120.77 | $113.49 |
| Additional Lines | 26.00 | 25.00 | 24.00 | 23.00 | 22.00 | 21.00 |
Display Ad – Black & White
| 1x | 3x | 6x | 13x | 26x | 52x | |
| Rate Per Column Inch | $285.00 | $270.00 | $265.00 | $260.00 | $243.00 | $221.00 |
| Online | 49.95 | 44.96 | 40.46 | 36.41 | 32.77 | 29.49 |
| Total | 334.95 | 314.96 | 305.46 | 296.41 | 275.77 | 250.49 |
Display Ad – Color Rates
Price per column inch.
| 1 Standard Color | $31.00 |
| 4 Color process | 62.00 |
Position Wanted Ads
Ads also appear online.
| 4 line (minimum size) | $68.00 |
| Additional lines | 17.00 |
Column Measurements
| Columns | Picas | Inches |
|---|---|---|
| 1 | 11p | 1 13/16” (1.832”) |
| 2 | 23p | 3 13/16” (3.830”) |
| 3 | 35p | 5 13/16” (5.829”) |
| 4 | 47p | 7 13/16” (7.827”) |
| 5 | 59p | 9 13/16” (9.826”) |
Specifications
Publication Trim Size: 10.437” x 14.5”
Confidential Box Numbers: $40.05 per week
Classified Ad Close: 5:00 p.m., Monday – 7 days prior to the publication date
Discounts: 15% camera ready discount
Minimum Ad Size: Line ads – 4 lines
Display ads – 1 col. x 1”
Prepayment required for all ads
Commonly Used Sizes
Rates per insertion, black and white. Ads also appear online.
| 1 col. x 1” | $334.95 |
| 1 col. x 1.5” | 477.45 |
| 1 col. x 2” | 619.95 |
| 1 col. x 3” | 904.95 |
| 1 col. x 4” | 1,189.95 |
| 2 col. x 2” | 1,189.95 |
| 2 col. x 3” | 1,759.95 |
| 2 col. x 5” | 2,899.95 |
| Eighth page – 2 col. x 4” | 2,329.95 |
| Quarter page – 3 col. x 5” | 4,324.95 |
| Half page – 5 col. x 6” | 8,599.95 |
For More Information
- Brandi Johnson
- Classified Advertising Manager
- Phone: 313-446-0326
- E-mail: bnjohnson@autonews.com
- Mary Ellen Rousseau
- Classified Sales Executive
- Phone: 313-446-6031
- E-mail: mrousseau@autonews.com
The terms and conditions in this document shall be deemed incorporated in every insertion order or space contract tendered to Automotive News unless modified by written agreement signed by an officer of Crain Communications (Publisher), and shall supersede any inconsistent statements in such order or contract. For complete advertising information, go to www.autonews.com/mediakit