Reach the World's Largest Automotive Market

When you advertise in Automotive News China, you surround your target audience with your ad message, because it appears in three products:

  • Automotive News China website
  • Twice-weekly Automotive News China email newsletter
  • The China section of the Automotive News website

The Automotive News China website and email newsletter are published in both simplified Chinese and English. Advertisers are encouraged to supply creative in both languages, offering highly-targeted and specific messages to each audience segment.

China Website and Email Newsletter
Sample of China Website and Email Newsletter
Automotive News Website – China Section
Sample of Website – China Section

See Who's Online at

The Automotive News China website currently has 41,925 registrants who have requested the newsletter and access to the website since launch.

Chart of China Audience; Publisher's Data - July 2011


Weekly Impressions Net Rate Dimensions
Top Leaderboard 20,000 $2,750 728 x 90 pixels
Medium Rectangle 20,000 2,2500 300 x 250 pixels
Text Ad + Logo* 12,500 750 Logo + 50 words
Half Page 17,500 1,250 300 x 600 pixels
Lower Leaderboard 20,000 500 728 x 90 pixels
Branding Bar (monthly) 70,000 1,750 300 x 100 pixels

*Available on emails only.




  • jpg, gif, animated gif, Flash
  • If sending flash, save in version 8 or lower and refer to:
  • Please ask prior to signing the contract if interested in serving
    any other type of rich media ads to see if ad type is offered or possible
  • Looping limited to 3 times maximum
  • Banner animation is limited to 15 seconds
  • Only user-initiated sound allowed
  • Supply URL to link ad


  • Formats: jpg, gif, animated gif (NO FLASH)
  • Flash files and other rich media ads are not allowed on e-mails
  • Supply URL to link ad

File Size: Website and Email

  • Maximum file size is 20k for jpg and gif; 50k maximum for Flash format only

To Submit Ad Material