2012 Editorial Calendar

Issue On-sale date Copy deadline Content / specials Trade shows
1 / 2 January 9 Dec. 23, 2011 North American International Auto Show

Jan 9 to 22 NAIAS Auto Show, Detroit

Jan 10 to 12 Automotive News World Congress, Detroit

3 January 23 January 5 Anniversary Edition:
10 years of Automobilwoche
4 February 6 January 20 Driver assistance systems: New technologies for comfort, convenience and safet

Feb 14 to 16 tire technology expo,, Cologne

5 February 20 February 3 Wheels and tires: Trends in manufacturing, sales and services

Feb 28 to Mar 1 embedded world, Nuremberg

Feb 28 to Mar 3 METAV, Dusseldorf

6 March 5 February 17 Guide to the International Motor Show Geneva Trends in powertrain technologies

Mar 6 to 10 CeBIT, Hanover

Mar 8 to 18 International Motorshow, Geneva

7 March 19 March 2 Classic cars: Growth market for dealers and suppliers

Mar 21 to 25 Techno Classica, Essen

8 April 2 March 16 Automotive interior design trends
9 April 16 March 30 Electromobility: New products and technologies are bringing momentum to the market.

Apr 23 to 27 Hannover Messe, Hanover

Apr 23 to 27 MobiliTec, Hanover

Apr 23 to 27 SAE World Congress, Detroit

10 April 30 April 13 Most successful dealers and their strategies: Top 100 automotive dealers in Germany

May 8 to 10 PCIM Europe, Nuremberg

May 8 to 11 CONTROL, Stuttgart

May 10 Automobilwoche Konferenz, Munich

May 12 to 14 Automotive Expo, Stuttgart

11 May 14 April 27 Automotive IT: Guide to top 25 IT service providers

May 22 to 24 Sensor Test, Nuremberg

12 May 29 May 11 Automotive development solutions: Top 25 engineering service partners

June 2 to 6 AMITEC, Leipzig

June 2 to 1 AMI, Leipzig

13 June 11 May 25 New materials in automotive engineering

June 20 to 21 Automotive News Europe Congress, Monte Carlo

14 June 25 June 8 Finance & insurance
15 July 9 June 22 Top 100 suppliers and their strategies
16 July 23 July 6 Automotive logistics: Greater efficiency in the supply chain
17 August 6 July 20 Automotive remarketing: Strategies for better business performance in the used-car business
18 August 20 August 3 Guide to strategic human resource planning
19 September 3 August 17 Guide to Automechanika

Sept 11 to 16 Automechanika, Frankfurt

20 September 17 August 31 Guide to IAA Commercial Vehicles show

Sept 20 to 27 IAA Commercial Vehicles, Hanover

Sept 29 to Oct 14 Mondial de l'Automobile, Paris

21 October 1 September 14 New technologies for sustainable mobility

Oct 10 to 12 IZB International Suppliers Fair, Wolfsburg

22 October 15 September 28 Service and parts market review

Oct 16 to 20 Fakuma, Friedrichshafen

Oct 23 to 25 Materialica, Munich

Oct 23 to 25 eCarTec, Munich

Oct 23 to 27 EuroBLECH, Hanover

23 October 29 October 12 Automotive electronics and infotainment
24 November 12 October 26 Automobilwoche Kongress special
Guide to Essen Motor Show

Nov 6 to 7 Automobilwoche Kongress, Berlin

Nov 13 to 16 electronica, Munich

25 November 26 November 9 Automotive interiors: New trends in design and ergonomics

Nov 27 to 30 Euromold, Frankfurt

Nov 13 to 16 Essen Motor Show, Essen

26 December 10 November 23 Review 2012 and outlook 2013

Valid from September 1, 2011, Advertising rates, no. 11

Display advertising rates €
Frequency 1x 3x 6x 9x 12x 18x 24x
Full page €10,525 €10,118 €9,710 €9,506 €9,303 €9,099 €8,895
Junior page €8,347 €8,039 €7,730 €7,576 €7,422 €7,267 €7,113
Half page €7,104 €6,852 €6,600 €6,474 €6,348 €6,222 €6,096
Two fifth page €6,103 €5,897 €5,690 €5,587 €5,484 €5,380 €5,277
Half junior page horizontal €5,267 €5,099 €4,930 €4,846 €4,762 €4,677 €4,593
Half junior page vertical €5,267 €5,099 €4,930 €4,846 €4,762 €4,677 €4,593
Third page €5,245 €5,078 €4,910 €4,826 €4,743 €4,659 €4,575
Quarter page €4,299 €4,175 €4,050 €3,988 €3,926 €3,863 €3,801
Fifth page €3,848 €3,744 €3,640 €3,588 €3,536 €3,484 €3,432
Black & white rates non-bleed €
  1x Frequency Bleed rate
Full page €8,150 €815
Junior page €6,170 €617
Half page €5,040 €504
Two fifth page €4,130 €413
Half junior page horizontal €3,370 €337
Half junior page vertical €3,370 €337
Third page €3,350 €335
Quarter page €2,490 €249
Fifth page €2,080 €208
Color rates €
Standard color €520
Four-color process €1,560
Frequency discounts

Applicable on black & white rate non-bleed

3x 6x 9x 12x 18x 24x
5% 10% 12.5% 15% 17.5% 20%

*For bleed ads, please add 3mm on sides, top and bottom.

Millimeter rate

mm rate:     €5.85     Valid for ads of a non-standard format (Cost of the ad = no. of columns x height (mm) x the mm rate)

Additional charges (not discountable)

Special positioning (on request):     10% on black & white rate non-bleed
Outside back cover (full page only):     20% on black & white rate non-bleed

Circulation and readership

Mechanical data

  • Trim Size: 285mm x 403mm
  • Live/Type Area: 255mm x 377mm
  • Columns: 5 columns, 47.4mm each
  • Bleed Size: 285mm x 403mm
    (film + 3 mm cutoff, sides, top and bottom)
  • Printing: Offset printing, wire stitching
Data requirements:

60 screen. Advertisements are only accepted in digital format. PDF files must be sent with printed proofs, PDF standards PDF/X-1a (2001) or PDF/X-3 (2002). No warranty is accepted for other data formats. Full-color printing is only possible with Euroscale DIN 16539 (black, cyan, magenta, yellow). Non-standard colors (HKS or Pantone) must be converted to Euroscale. Please enclose an original-size printout for verification purposes. We also require a true-color proof for color verification.

For detailed specifications, please refer to: www.craincom.de

Valid from October 1, 2011. All rates are Euros, exclusive of VAT. 3 banners rotate.

Germany's Most-Quoted Automotive Industry Publication Online

www.automobilwoche.de is a key element of the leading business publication, Automobilwoche. The latest industry news and high-quality editorial content are the cornerstones of our website, newsletters and smartphone apps. These online products complement our successful print edition with up-to-the-minute zeigen@craincom.de news. Our web users are the decision-makers and opinion leaders of the automotive world. So why not leverage this unique communication platform for your advertising?

www.automobilwoche.de

  • Up-to-date, reliable information for industry movers and shakers
  • The number one web address for everyone in the car business
  • Multimedia content
  • Much of the content is available as an app for iPhones and other smartphones
  • New forms of interaction with users
  • Website Advertising
  • Newsletter Advertising
Website Advertising
*Home Page Premium Prominent position in the daily news overview, with especially high impact.
**Home Page Standard Position in the Manufacturers, Suppliers, Dealers, Showroom, Marketing and Management sections.
Automobilwoche Complete Book an ad on the home page PLUS run of site and receive 50% off the run of site price.
Home Page
Banner Monthly rate Premium* Monthly rate Standard**
Leaderboard 5,760 5,060
Top Rectangle 4,970 4,270
Skyscraper 4,590 3,690
SAT 1 4,970 4,270
SAT 2 4,390 3,790
Rectangle Small/Big 4,290 3.790

Further sizes on request

Run of Site
Banner Monthly rate
Leaderboard 5,410
Top Rectangle 4,620
Skyscraper 4,190
SAT 1 4,620
SAT 2 4190
Mid Rectangle 4,090
Rectangle Small/Big 3,690
Sponsorship of Special Topics
Format Monthly rate
All banner sizes in Special Topics Dossier 1,990

Must be purchased in conjunction with any other web element in the same month.

Newsletter Advertising
Standard Newsletter Distributed on Monday, Wednesday and Friday
Banner Monthly rate
  1 day per week 2 days per week 3 days per week
Leaderboard 2,680 4,020 4,830
Header Banner 2,360 3,540 4,250
Rectangle 2,360 3,540 4,250
Targeted Newsletter Finance & Insurance on Tuesday, Automotive IT on Thursday
Banner Monthly rateselect Tuesday or Thursday
Leaderboard 2,680
Header Banner 2,360
Rectangle 2,360
Breaking News Alerts Frequency: at least 4 times a month
Banner Monthly rate
Leaderboard 4,190
Header Banner 3,450
Newsletter Complete
Banner Monthly rate
Leaderboard 6,120
Rectangle 5,400

Book all newsletters from Monday to Friday

Technical Requirements
Banner Formats
  • Leaderboard
  • 940x150 or 728x90 pixels
  • Top Rectangle
  • 300 x 125 pixels
  • SAT 1 / SAT 2
  • 300 x 250 pixels
  • Skyscraper
  • 160 x 600 pixels
  • Rectangle Small
  • 468 x 60 pixels
  • Rectangle Big
  • 468 x 200 pixels
  • Mid Rectangle
  • 300 x 250 pixels
  • Header Banner
  • 234 x 60 pixels


Formats
  • GIF, JPG, Flash (Shockwave)
File Formats for Newsletters
  • GIF and JPG only
  • Flash files cannot be used
File Sizes
  • No more than 25k for banners
  • Up to 60k for flash files
  • For flash file details see www.craincom.de
Discount Program
Sales in Euros Discount
10,000 and higher 5%
15,000 and higher 10%
30,000 and higher 15%
40,000 and higher 20%
  • Book an ad on the homepage PLUS run of site and receive 50% off the article page price
  • Bookings for the newsletter for three or more days per week receive a 50% discount on a website banner for the same time period.
  • Discounts for print ads can be transferred to online advertising, but not vice versa.