Automobilwoche
2012 Editorial Calendar
| Issue | On-sale date | Copy deadline | Content / specials | Trade shows |
|---|---|---|---|---|
| 1 / 2 | January 9 | Dec. 23, 2011 | North American International Auto Show | Jan 9 to 22 NAIAS Auto Show, Detroit Jan 10 to 12 Automotive News World Congress, Detroit |
| 3 | January 23 | January 5 | Anniversary Edition: 10 years of Automobilwoche |
|
| 4 | February 6 | January 20 | Driver assistance systems: New technologies for comfort, convenience and safet | Feb 14 to 16 tire technology expo,, Cologne |
| 5 | February 20 | February 3 | Wheels and tires: Trends in manufacturing, sales and services | Feb 28 to Mar 1 embedded world, Nuremberg Feb 28 to Mar 3 METAV, Dusseldorf |
| 6 | March 5 | February 17 | Guide to the International Motor Show Geneva Trends in powertrain technologies | Mar 6 to 10 CeBIT, Hanover Mar 8 to 18 International Motorshow, Geneva |
| 7 | March 19 | March 2 | Classic cars: Growth market for dealers and suppliers | Mar 21 to 25 Techno Classica, Essen |
| 8 | April 2 | March 16 | Automotive interior design trends | |
| 9 | April 16 | March 30 | Electromobility: New products and technologies are bringing momentum to the market. | Apr 23 to 27 Hannover Messe, Hanover Apr 23 to 27 MobiliTec, Hanover Apr 23 to 27 SAE World Congress, Detroit |
| 10 | April 30 | April 13 | Most successful dealers and their strategies: Top 100 automotive dealers in Germany | May 8 to 10 PCIM Europe, Nuremberg May 8 to 11 CONTROL, Stuttgart May 10 Automobilwoche Konferenz, Munich May 12 to 14 Automotive Expo, Stuttgart |
| 11 | May 14 | April 27 | Automotive IT: Guide to top 25 IT service providers | May 22 to 24 Sensor Test, Nuremberg |
| 12 | May 29 | May 11 | Automotive development solutions: Top 25 engineering service partners | June 2 to 6 AMITEC, Leipzig June 2 to 1 AMI, Leipzig |
| 13 | June 11 | May 25 | New materials in automotive engineering | June 20 to 21 Automotive News Europe Congress, Monte Carlo |
| 14 | June 25 | June 8 | Finance & insurance | |
| 15 | July 9 | June 22 | Top 100 suppliers and their strategies | |
| 16 | July 23 | July 6 | Automotive logistics: Greater efficiency in the supply chain | |
| 17 | August 6 | July 20 | Automotive remarketing: Strategies for better business performance in the used-car business | |
| 18 | August 20 | August 3 | Guide to strategic human resource planning | |
| 19 | September 3 | August 17 | Guide to Automechanika | Sept 11 to 16 Automechanika, Frankfurt |
| 20 | September 17 | August 31 | Guide to IAA Commercial Vehicles show | Sept 20 to 27 IAA Commercial Vehicles, Hanover Sept 29 to Oct 14 Mondial de l'Automobile, Paris |
| 21 | October 1 | September 14 | New technologies for sustainable mobility | Oct 10 to 12 IZB International Suppliers Fair, Wolfsburg |
| 22 | October 15 | September 28 | Service and parts market review | Oct 16 to 20 Fakuma, Friedrichshafen Oct 23 to 25 Materialica, Munich Oct 23 to 25 eCarTec, Munich Oct 23 to 27 EuroBLECH, Hanover |
| 23 | October 29 | October 12 | Automotive electronics and infotainment | |
| 24 | November 12 | October 26 | Automobilwoche Kongress special Guide to Essen Motor Show |
Nov 6 to 7 Automobilwoche Kongress, Berlin Nov 13 to 16 electronica, Munich |
| 25 | November 26 | November 9 | Automotive interiors: New trends in design and ergonomics | Nov 27 to 30 Euromold, Frankfurt Nov 13 to 16 Essen Motor Show, Essen |
| 26 | December 10 | November 23 | Review 2012 and outlook 2013 |
Valid from September 1, 2011, Advertising rates, no. 11
Display advertising rates €
| Frequency | 1x | 3x | 6x | 9x | 12x | 18x | 24x |
|---|---|---|---|---|---|---|---|
| Full page | €10,525 | €10,118 | €9,710 | €9,506 | €9,303 | €9,099 | €8,895 |
| Junior page | €8,347 | €8,039 | €7,730 | €7,576 | €7,422 | €7,267 | €7,113 |
| Half page | €7,104 | €6,852 | €6,600 | €6,474 | €6,348 | €6,222 | €6,096 |
| Two fifth page | €6,103 | €5,897 | €5,690 | €5,587 | €5,484 | €5,380 | €5,277 |
| Half junior page horizontal | €5,267 | €5,099 | €4,930 | €4,846 | €4,762 | €4,677 | €4,593 |
| Half junior page vertical | €5,267 | €5,099 | €4,930 | €4,846 | €4,762 | €4,677 | €4,593 |
| Third page | €5,245 | €5,078 | €4,910 | €4,826 | €4,743 | €4,659 | €4,575 |
| Quarter page | €4,299 | €4,175 | €4,050 | €3,988 | €3,926 | €3,863 | €3,801 |
| Fifth page | €3,848 | €3,744 | €3,640 | €3,588 | €3,536 | €3,484 | €3,432 |
Black & white rates non-bleed €
| 1x Frequency | Bleed rate | |
|---|---|---|
| Full page | €8,150 | €815 |
| Junior page | €6,170 | €617 |
| Half page | €5,040 | €504 |
| Two fifth page | €4,130 | €413 |
| Half junior page horizontal | €3,370 | €337 |
| Half junior page vertical | €3,370 | €337 |
| Third page | €3,350 | €335 |
| Quarter page | €2,490 | €249 |
| Fifth page | €2,080 | €208 |
Color rates €
| Standard color | €520 |
|---|---|
| Four-color process | €1,560 |
Frequency discounts
Applicable on black & white rate non-bleed
| 3x | 6x | 9x | 12x | 18x | 24x |
|---|---|---|---|---|---|
| 5% | 10% | 12.5% | 15% | 17.5% | 20% |
*For bleed ads, please add 3mm on sides, top and bottom.
Millimeter rate
mm rate: €5.85 Valid for ads of a non-standard format (Cost of the ad = no. of columns x height (mm) x the mm rate)
Additional charges (not discountable)
Special positioning (on request): 10%
on black & white rate non-bleed
Outside back cover (full page only): 20%
on black & white rate non-bleed
Circulation and readership
Mechanical data
- Trim Size: 285mm x 403mm
- Live/Type Area: 255mm x 377mm
- Columns: 5 columns, 47.4mm each
- Bleed Size: 285mm x 403mm
(film + 3 mm cutoff, sides, top and bottom) - Printing: Offset printing, wire stitching
Data requirements:
60 screen. Advertisements are only accepted in digital format. PDF files must be sent with printed proofs, PDF standards PDF/X-1a (2001) or PDF/X-3 (2002). No warranty is accepted for other data formats. Full-color printing is only possible with Euroscale DIN 16539 (black, cyan, magenta, yellow). Non-standard colors (HKS or Pantone) must be converted to Euroscale. Please enclose an original-size printout for verification purposes. We also require a true-color proof for color verification.
For detailed specifications, please refer to: www.craincom.de
Valid from October 1, 2011. All rates are Euros, exclusive of VAT. 3 banners rotate.
Germany's Most-Quoted Automotive Industry Publication Online
www.automobilwoche.de is a key element of the leading business publication, Automobilwoche. The latest industry news and high-quality editorial content are the cornerstones of our website, newsletters and smartphone apps. These online products complement our successful print edition with up-to-the-minute zeigen@craincom.de news. Our web users are the decision-makers and opinion leaders of the automotive world. So why not leverage this unique communication platform for your advertising?
- Up-to-date, reliable information for industry movers and shakers
- The number one web address for everyone in the car business
- Multimedia content
- Much of the content is available as an app for iPhones and other smartphones
- New forms of interaction with users
- Website Advertising
- Newsletter Advertising
Website Advertising
Home Page
| Banner | Monthly rate Premium* | Monthly rate Standard** |
|---|---|---|
| Leaderboard | 5,760 | 5,060 |
| Top Rectangle | 4,970 | 4,270 |
| Skyscraper | 4,590 | 3,690 |
| SAT 1 | 4,970 | 4,270 |
| SAT 2 | 4,390 | 3,790 |
| Rectangle Small/Big | 4,290 | 3.790 |
Further sizes on request
Run of Site
| Banner | Monthly rate |
|---|---|
| Leaderboard | 5,410 |
| Top Rectangle | 4,620 |
| Skyscraper | 4,190 |
| SAT 1 | 4,620 |
| SAT 2 | 4190 |
| Mid Rectangle | 4,090 |
| Rectangle Small/Big | 3,690 |
Sponsorship of Special Topics
| Format | Monthly rate |
|---|---|
| All banner sizes in Special Topics Dossier | 1,990 |
Must be purchased in conjunction with any other web element in the same month.
Newsletter Advertising
Standard Newsletter Distributed on Monday, Wednesday and Friday
| Banner | Monthly rate | ||
|---|---|---|---|
| 1 day per week | 2 days per week | 3 days per week | |
| Leaderboard | 2,680 | 4,020 | 4,830 |
| Header Banner | 2,360 | 3,540 | 4,250 |
| Rectangle | 2,360 | 3,540 | 4,250 |
Targeted Newsletter Finance & Insurance on Tuesday, Automotive IT on Thursday
| Banner | Monthly rateselect Tuesday or Thursday |
|---|---|
| Leaderboard | 2,680 |
| Header Banner | 2,360 |
| Rectangle | 2,360 |
Breaking News Alerts Frequency: at least 4 times a month
| Banner | Monthly rate |
|---|---|
| Leaderboard | 4,190 |
| Header Banner | 3,450 |
Newsletter Complete
| Banner | Monthly rate |
|---|---|
| Leaderboard | 6,120 |
| Rectangle | 5,400 |
Book all newsletters from Monday to Friday
Technical Requirements
Banner Formats
- Leaderboard
- 940x150 or 728x90 pixels
- Top Rectangle
- 300 x 125 pixels
- SAT 1 / SAT 2
- 300 x 250 pixels
- Skyscraper
- 160 x 600 pixels
- Rectangle Small
- 468 x 60 pixels
- Rectangle Big
- 468 x 200 pixels
- Mid Rectangle
- 300 x 250 pixels
- Header Banner
- 234 x 60 pixels
Formats
- GIF, JPG, Flash (Shockwave)
File Formats for Newsletters
- GIF and JPG only
- Flash files cannot be used
File Sizes
- No more than 25k for banners
- Up to 60k for flash files
- For flash file details see www.craincom.de
Discount Program
| Sales in Euros | Discount |
|---|---|
| 10,000 and higher | 5% |
| 15,000 and higher | 10% |
| 30,000 and higher | 15% |
| 40,000 and higher | 20% |
- Book an ad on the homepage PLUS run of site and receive 50% off the article page price
- Bookings for the newsletter for three or more days per week receive a 50% discount on a website banner for the same time period.
- Discounts for print ads can be transferred to online advertising, but not vice versa.