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<div style="color: #4d4d4d; font-family: 'Source Sans Pro', Arial, sans-serif; font-size: 14px; padding: 0; padding-bottom: 5px; padding-top: 0; text-align: center;">April 21, 2017</div>

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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">There&rsquo;s a lot of pontificating going on in the automotive world about self-driving cars, largely around the topic of whether this is something people really want.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">This week, J.D. Power released its <a href="http://www.autonews.com/article/20170418/MOBILITY/170419836/most-drivers-resistance-to-self-driving-tech-increases-j.d.-power" target="_blank">2017 U.S. Tech Choice Study</a>, which surveyed 8,500 people who had purchased a car in the past five years about their feelings regarding car-sharing, new technologies and self-driving vehicles. The headlines from the survey release focused on growing skepticism among consumers about the safety of self-driving cars, especially among older drivers.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">It makes sense why the industry is so interested in this question of how consumers feel about self-driving cars. The investment it will take to get these vehicles into consumers&rsquo; hands is massive, and so of course business leaders want to know if they are heading down the right path.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">But asking consumers now, before they&rsquo;ve had a chance to test drive a self-driving car, whether they want the technology is pointless. They can&rsquo;t possibly know.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">How many people in the early 2000s thought they wanted a camera integrated into their cellphone? And yet now many people wouldn&rsquo;t even consider buying a separate camera. How many marketers anticipated that consumers in Georgia would be as excited about heated car seats as passengers in Minnesota? And yet there is a sizable demand in warm-weather states for heated seats. How many people would have said that yes, what they really wanted from life was a really big iPhone? And yet now everyone has iPads.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">The telling part of the J.D. Power study was the revelation that Tesla owners who have experienced the automaker&rsquo;s Autopilot system -- which has its flaws -- are twice as likely to say they will embrace self-driving cars.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">All it will take is some time behind the wheel in a safe system for people to discover the benefits of autonomous drive. For now, the industry should be focused on making sure the systems are safe and intuitive. If those elements are perfected, demand will follow.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">-- Sharon Silke Carty</p>



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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Sherif Marakby, Uber&rsquo;s vice president of global vehicle programs and 25-year Ford veteran, <a href="http://www.autonews.com/article/20170417/MOBILITY/170419851/uber-loses-another-top-executive-as-marakby-departs" target="_blank">stepped down from his post at the embattled ride-hailing company</a>&nbsp;just one year after joining. &nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">While Uber seems to be bleeding executives as it battles a lawsuit from self-driving competitor Waymo, it&rsquo;s gone on a <a href="https://qz.com/962670/uber-is-hiring-more-engineers-for-its-pittsburgh-self-driving-car-research-center-despite-a-lawsuit-from-alphabets-waymo/%20" target="_blank">hiring spree for engineers</a>. It also opened its books for the first time, showing <a href="https://www.bloomberg.com/news/articles/2017-04-14/embattled-uber-reports-strong-sales-growth-as-losses-continue" target="_blank">continued growth in ridership</a> and sales.&nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Tesla put out one fire by <a href="https://www.bloomberg.com/news/articles/2017-04-19/tesla-settles-suit-against-ex-autopilot-chief-who-formed-startup" target="_blank">settling its lawsuit</a> against its former head of AutoPilot, Sterling Anderson, that claimed he stole company information to start his self-driving company, but another blaze popped up when workers at the German robotics firm it acquired in November <a href="https://www.wsj.com/articles/germanys-industrial-union-considers-strike-at-teslas-robotics-unit-1492504179" target="_blank">threatened to strike</a>.&nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">And a federal mandate for vehicle-to-vehicle communication could face growing opposition, judging by <a href="http://www.autonews.com/article/20170417/OEM06/170419865/federal-v2v-mandate-meets-growing-resistance" target="_blank">public comments</a> on NHTSA&rsquo;s the National Highway Traffic Safety Administration&rsquo;s policy.&nbsp;</p>




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<span style="text-align:left;font-weight:normal;"><p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><span style="color: #2492d8; font-family: Helvetica, Arial, Sans-Serif;"><strong><strong><strong>UNDER CONSTRUCTION</strong></strong></strong></span>&nbsp;Google pays $29.1 million for <a href="https://www.wsj.com/articles/google-makes-nevada-land-grab-for-data-center-1492430404" target="_blank">1,210 acres</a> a couple miles south of Tesla&rsquo;s Gigafactory in Nevada for an upcoming data center.&nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><span style="color: #2492d8; font-family: Helvetica, Arial, sans-serif;"><strong><strong><strong>MORE BIGGER</strong>&nbsp;</strong></strong></span>&nbsp;General Motors adds <a href="http://www.detroitnews.com/story/business/autos/general-motors/2017/04/14/gm-autonomous-fleet/100477110/" target="_blank">300 cars to its autonomous vehicle test</a> fleet in Detroit, San Francisco and Scottsdale, Ariz.&nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><span style="color: #2492d8; font-family: Helvetica, Arial, sans-serif;"><strong><span><strong><span><span><strong><span><strong><span>NEW MODEL</span></strong></span></strong>&nbsp;</span></span></strong></span></strong></span>Lynk &amp; CO, a new vehicle and mobility brand under Volvo&rsquo;s Chinese parent company, Geely, unveiled its <a href="http://www.autonews.com/article/20170417/OEM04/170419866/" target="_blank">sedan prototype</a>, the 03 Concept, in Shanghai.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><span><strong><strong><strong><strong>&nbsp;</strong></strong></strong></strong></span></p></span>




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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">BestMile, a Swiss software company that provides a fleet management platform for self-driving cars, <a href="http://www.finsmes.com/2017/04/bestmile-raises-2m-in-funding.html" target="_blank">raised $2 million</a>.&nbsp;</p>
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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Doug Derwin comes out as the man behind <a href="http://www.mercurynews.com/2017/03/08/sign-of-discontent-outside-tesla/%20" target="_blank">these billboards</a> and says he&rsquo;s spending millions to convince Tesla CEO Elon Musk to <a href="https://www.bloomberg.com/news/articles/2017-04-17/this-man-is-spending-millions-to-break-elon-musk-s-trump-ties" target="_blank">cut ties</a> with President Donald Trump.&nbsp;</p>
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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Tesla cleans up a chemical spill at its <a href="http://www.marketwatch.com/story/hazmat-crew-responding-to-chemical-spill-at-teslas-gigafactory-report-2017-04-17" target="_blank">Gigafactory</a>.&nbsp;</p>
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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Chinese search engine company Baidu will open source its autonomous vehicle technology, allowing partners to use its software to develop their <a href="https://www.wsj.com/articles/baidu-to-open-source-its-self-driving-technology-1492566430" target="_blank">own self-driving systems.</a>&nbsp;</p>
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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Lyft and the state of Colorado have teamed up to remind people that even though marijuana is legal in Colorado, driving under the influence <a href="https://www.320movement.com/" target="_blank">is still not allowed</a>.&nbsp;</p>
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<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">In the first half of Season 2 of the podcast series &ldquo;Futurismo,&rdquo; <em>Automotive News </em>explores the challenges of designing self-driving cars around human needs and reactions. Here&rsquo;s a synopsis of each episode.&nbsp;</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><strong>Episode 1: &ldquo;<a href="http://www.autonews.com/article/20170306/PODCAST/170309881/no-guarantees-the-future-of-cars-might-not-be-what-you-expect" target="_blank">No guarantees: The future of cars might not be what you expect</a>&rdquo;</strong></p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><strong>Episode 2: &ldquo;<a href="http://www.autonews.com/article/20170319/PODCAST/170319829/how-to-go-from-next-gen-tech-to-public-failure" target="_blank">How to go from next-gen tech to public failure</a>&rdquo;</strong></p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><strong>Episode 3: &ldquo;<a href="http://www.autonews.com/article/20170403/PODCAST/170339938/aviation-autopilot-and-the-science-of-human-centered-design" target="_blank">Aviation, autopilot and the science of human-centered design</a>&rdquo;</strong></p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><strong>Next week: &ldquo;<a href="http://www.autonews.com/article/20170417/PODCAST/170419868/-1" target="_blank">Learning the language of driving</a>&rdquo;</strong></p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;">Engineers and researchers explain how the language of light and sound is being used to engage riders without turning them off. Still, quirks remain. As one researcher explains, even the best awareness-detection systems can be fooled by a daydreaming driver.</p>
<p style="font-family: Georgia,Times,Times New Roman,serif; font-size:18px; font-weight:normal; line-height: 140%; margin: 5px 0 10px 0;text-align:left;"><a href="http://www.autonews.com/section/podcast" target="_blank">Click here for every episode.</a></p>
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<span style="font-family: Franklin Gothic Medium,Franklin Gothic,ITC Franklin Gothic,Arial,sans-serif; font-size: 18px; color:gray; font-weight:bold; text-decoration:none;"><b>Compiled by Sharon Silke Carty, Shiraz Ahmed and Katie Burke.</b></span>


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