Looking Back to Look Forward at F&I

On-Demand until 12/2018

Industry experts Ash Bauer and Mark Rikess will outline ways to win with your F&I department. FREE

Hannah Lutz
F&I Reporter
Automotive News

Webinar Summary

Over 50 years ago the first dealership F&I department was created, but a lot has changed since then. With more auto sales going online, dealers are going to need a clear strategy to maintain and protect their “back-end” income. Dealers will also need clear compensation strategies for salespeople and management that are affordable yet create financial rewards that drive outstanding presentations.

In this webinar, industry experts Ash Bauer and Mark Rikess will discuss the background of F&I as a profit center, future trends for the F&I department and ways to set your dealership up for F&I success.

Attend this webinar to learn:

  • Why proper training still matters
  • The evolution of participation plans
  • How technology has changed the way business is done
  • Why you should have a single point of contact for F&I
  • Keys to sales and management compensation plans
Mark Rikess
The Rikess Group


Mark Rikess’ career as a successful entrepreneur, auto dealer, consultant, and auto industry thought-leader has been the result of his lifelong passion for innovative thinking.

As a second-generation automotive dealer, Mark began with an early focus on dealership performance improvement, supported by well-documented implementation principles. The hallmark of the leading-edge thinking was his company’s early championing of One Price Selling. The Rikess Group (TRG) was founded in 1989 on the following three pillars of performance:

  1. Customer focused, leading edge concepts
  2. Supported by change-management initiatives
  3. Implemented through measurable processes

The Rikess Group also trains in Gen Y strategies and helping dealers set up a Digital Sales Department. He has been widely quoted in Automotive News, USA Today, The Wall Street Journal, Business Week, and The New York Times.

Mark Rikess is a graduate of Arizona State University with a degree in Business Administration and is a resident of Hollywood, California. He is married to his lovely wife, Julia.  The couple travel domestically and abroad frequently and attend numerous music concerts with a keen focus on Bruce Springsteen.

Ash Bauer
Executive Vice President,
Resource Automotive Division,
The Warranty Group

Ash Bauer is the Executive Vice President of The Warranty Group’s Resource Automotive division. With nearly 30 years in the industry, Ash leads the day-to-day operations of Resource Automotive, and is responsible for driving the growth and expansion of RDG product and service distribution. Ash was named EVP in 2008, and has been with The Warranty Group’s Automotive division since 1990, with previous roles including Divisional Vice President, Regional Manager, Regional Development Manager and Key Account Executive, among others.

With 50+ years of experience, more than 40 million auto agreements sold and relationships with over 5,000 US dealerships, Resource Automotive is the leader in F&I production and personnel development. From independent dealer locations to mega dealers, Resource Automotive helps to find innovative ways to increase PVR and build wealth, remaining the single source solution to helping dealerships achieve success.