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|Automaker||Oct. 2017||Oct. 2016||Pct. chng.||10 mos.|
|BMW of N.A.||-||-||-||-||-||-|
|Fiat Chrysler Automobiles||153,373||176,609||-13.2%||1,732,511||1,890,969||-8.4%|
|Ford Motor Co.||199,698||187,692||6.4%||2,124,085||2,164,985||-1.9%|
|Honda Motor Co.||127,353||126,161||0.9%||1,358,956||1,354,541||0.3%|
|Hyundai Motor America||-||-||-||-||-||-|
|Kia Motors America||-||-||-||-||-||-|
|Jaguar Land Rover N.A.||-||-||-||-||-||-|
|Mitsubishi Motors N.A.||-||-||-||-||-||-|
|Nissan North America||123,012||113,520||8.4%||1,319,253||1,296,544||1.8%|
|Subaru of America||-||-||-||-||-||-|
|Toyota Motor Sales U.S.A.||188,434||186,295||1.1%||2,019,913||2,008,756||0.6%|
|Volvo Car USA||-||-||-||-||-||-|
|VW Group of America||47,433||42,899||10.6%||463,267||428,601||8.1%|
Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
**Renault-Nissan acquired controlling interest in Mitsubishi Motors on Oct. 20, 2016.
***Reflects Aston Martin, Ferrari and Lotus sales.
Ford, Nissan, Honda and Toyota posted higher U.S. sales in October as the industry looked to maintain momentum after a strong September.
FCA US and General Motors fell, but GM predicted a seasonally adjusted annual sales rate of 18 million. That would be the second-strongest month of the year and much higher than most projections.
Forecasts from LMC Automotive, Kelley Blue Book and Edmunds saw a 2 percent to 4 percent decline in industry sales in October. The U.S. new-vehicle market, after seven straight annual gains capped by a record 2016, was off 1.7 percent through September.
Here’s how companies fared in October, followed by forecasts for the month, the incentive climate, and other context.
Ford posted a 6.4 percent gain in October sales on stronger truck, crossover and fleet deliveries. Volume rose 6.8 percent at the Ford division but fell 1.8 percent at Lincoln.
Ford said truck sales increased 11 percent and SUV volume rose 5.3 percent, offsetting a 2.4 percent dip in car volume. Retail volume rose 3.5 percent and fleet deliveries rose 15 percent.
GM sales fell 2.2 percent behind a drop of 3.8 percent at Chevrolet. Volume slipped 4.5 percent at Buick and 0.1 percent at Cadillac, but rose 4.6 percent at GMC.
While GM's truck and crossover sales were strong, car volume skidded 24 percent to 52,800 units last month.
A 19 percent surge in light truck volume -- an October high -- helped Toyota Motor Corp. post a 1.1 percent gain in volume last month. Deliveries rose 2.5 percent at the Toyota division but slid 7.7 percent at Lexus. Combined car demand at Toyota and Lexus skidded 15 percent.
“The first month of the final quarter of 2017 saw sustained strong sales for the industry, and we expect that momentum to continue through the last two months of the year,” said Jack Hollis, group vice president and general manager of the Toyota division.
Strong truck and crossover demand helped Nissan Motor Co. sales rise 8.4 percent last month to 123,012 -- an October record -- with a 10 percent gain at the Nissan brand offsetting an 8.1 percent decline at Infiniti.
Lower fleet sales -- 23,220 units, down 43 percent in October -- continue to undermine overall results at FCA US, which reported a decline of 13 percent. Five of FCA's six major brands -- Jeep, Chrysler, Dodge, Ram and Fiat -- posted declines.
Strong demand for cars helped counter weaker light-truck volumes at Honda Motor Co., which posted a 0.9 percent overall gain in October volume. Sales rose 1.2 percent at the Honda division but dropped 1.3 percent at Acura. American Honda's car sales, led by the Honda Civic and redesigned Accord, rose 5.9 percent while light truck demand slid 3.6 percent. All of the Honda brand's light trucks, except the Pilot, posted declines last month.
Analysts expect October to produce the year’s second-best month for new-vehicle sales, on a SAAR basis, partly due to surging demand in states recovering from hurricane damage, though volume is projected to fall slightly from the same month last year.
Forecasts from LMC Automotive, Kelley Blue Book and Edmunds call for a 2 percent to 4 percent decline in industry sales in October. The U.S. new-vehicle market, after seven straight annual gains capped by a record 2016, was off 1.7 percent through September.
Analysts polled by Bloomberg expect the seasonally adjusted sales rate for October to come in at 17.6 million, one of the highest rates of the year, but down from September’s torrid 18.58 million pace and just below October 2016’s 17.85 million rate. A SAAR of 17.5 million or higher would be well above the industry's sales pace in the first eight months of the year. GM today pegged the October SAAR at 18 million.
Ahead of today’s reports, analysts polled by Bloomberg expected only three major automakers to post-year-over year gains: Ford Motor Co., up 1.4 percent; Toyota Motor Corp., up 4 percent; and Volkswagen/Audi, up 10 percent.
October volume was projected to fall 1.5 percent at General Motors, 12 percent at Fiat Chrysler, 2.2 percent at Honda, 5.7 percent at Nissan Motor Co. and 10 percent at Hyundai-Kia.
Incentives averaged $3,901 per vehicle in the first 17 days of October, J.D. Power says, topping the month's previous record set last year, by $66. Power says average transaction prices across the industry also set an October record, rising $615 from a year ago to $32,185, suggesting that rising discounts are not putting a dent in profits. For the month, ALG estimates new-vehicle incentives averaged $3,820, up 8.4 percent from October 2016 but down 1.7 percent from September. Among major automakers, GM and Nissan offered the biggest deals last month, ALG says. (See chart below.)
ODDS & ENDS
Automakers are struggling to move lagging 2017 inventory off dealer lots. In October, 72 percent of new vehicles sold were 2017 models, Edmunds said, while last October, 60 percent of new vehicles sold were 2016 models ... There were 25 selling days last month compared with 26 in October 2016 … U.S. consumers had four weekends to shop for vehicles last month compared with five in October 2016 … Among major automakers, only Fiat Chrysler is still looking for its first monthly sales gain this year. Among major brands, Jeep and Hyundai have yet to post a monthly sales advance … Retail sales are expected to account for 82.7 percent of industry volume in October, down from 83 percent in October 2016, Kelley Blue Book says.
NOTABLE & QUOTABLE
Kelley Blue Book estimates average transaction prices for light vehicles in the United States came in at $35,263 for October, $101 higher than October 2016 and $128 higher than September 2017.
“Transaction prices continue to rise at a slower pace than we’ve seen recently. Prices in the third quarter were up just 1 percent after averaging 3 percent gains in the first half of the year. While Kelley Blue Book expects solid sales in October 2017 with a 17.9 million SAAR, flat transaction prices combined with ever-growing incentive spending signal headwinds for the new-vehicle market as 2017 nears its end.”
-- Tim Fleming, analyst for Kelley Blue Book
|Manufacturer||Oct. 2017 incentive forecast||Oct. 2016||Sep. 2017||Percent change vs. Oct. 2016||Percent change vs Sept. 2017|
|BMW (BMW, Mini)||$5,028||$6,472||$5,273||-22%||-4.6%|
|Daimler (Mercedes-Benz, Smart)||$4,882||$4,770||$5,002||2.3%||-2.4%|
|FCA (Chrysler, Dodge, Jeep, Ram, Fiat)||$4,631||$4,185||$4,635||10.7%||-0.1%|
|Ford (Ford, Lincoln)||$4,443||$4,060||$4,473||9.4%||-0.7%|
|GM (Buick, Cadillac, Chevrolet, GMC)||$5,105||$4,456||$5,215||15%||-2.1%|
|Honda (Acura, Honda)||$2,023||$1,899||$1,958||6.5%||3.3%|
|Nissan (Nissan, Infiniti)||$4,428||$4,236||$4,471||4.5%||-1%|
|Toyota (Lexus, Scion, Toyota)||$2,684||$2,429||$2,783||10.5%||-3.6%|
|Volkswagen (Audi, Porsche, Volkswagen)||$3,597||$3,855||$3,657||-6.7%||-1.7%|