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Small Dealerships

Bergstrom Ford of Oshkosh

Oshkosh, Wis.

#22 Small Dealerships

#42 100 List Ranking

Dealer

John Bergstrom

Full-time employees

38

2016 new-vehicle sales

307, down 22%

2016 used-vehicle sales

376, up 1.3%

President Tim Bergstrom on showing employees they are valued

"I look at this as my most important job day in and day out. I follow our team on social media and look for ways to thank them with mementos, team videos, personal notes and personal contacts when they succeed in furtherance of our company values."

General Manager Lee Hemmersbach on keeping employees engaged

"We work hard to make our dealership a fun place to work, make sure we clearly communicate our goals and celebrate our wins."

John Hogerty II, legal counsel, on a successful healthy living program

"The addition of a full-time health coach who meets with team members throughout the year and runs healthy-eating, weight-loss and smoking-cessation programs; helps advocate our free health clinic; refers to our Employee Assistance Program; and administers our annual health-risk assessments."

Human Resources Manager Robyn Broeren on attracting employees

"We are spending significant time and effort with middle school and high school students, educating them on our industry and careers. We then follow and connect them with our local technical college to help them pay for college, provide work-study, etc. Reaching kids by eighth grade is critical."

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