Kia demonstrates what makes drives memorable -- the person next to you.
The brand’s commercial, landing at No. 1 on this week’s viral videos chart, features a father with his young son. The video, featuring a 2017 Kia Sportage, is part of the brand’s new “Father & Son’s Road Trip” series.
Throughout the 34-second spot, the two laugh, stop to play baseball, read and eat chocolate.
The sentimental and scenic video comes in with 10,326,806 views, according to the ranking compiled by Visible Measures.
The video’s closing message: “Being a father. A reason to be great.”
Porsche’s “On the way to Le Mans 2017,” a 1-minute, 11-second glimpse of the world’s oldest endurance car race, comes in at No. 2 this week with 5,243,726 views.
Volvo joined the ranks at No. 5 with “Moments,” showcasing the XC60, with 1,938,987 views.
Kia NA This week (True Reach): 10,326,806 Last week: NEW
On the way to Le Mans 2017
Porsche NA This week (True Reach): 5,243,726 Last week: NEW
i30 N Road Testing
Hyundai NA This week (True Reach): 2,620,615 Last week: 8
Mazda NA This week (True Reach): 1,962,400 Last week: 4
Volvo Forsman & Bodenfors This week (True Reach): 1,938,987 Last week: NEW
Mazda NA This week (True Reach): 1,548,880 Last week: 10
Head to Head
Ford NA This week (True Reach): 1,318,525 Last week: 9
Nissan NA This week (True Reach): 1,146,788 Last week: 5
Where Too Much Is Just Right
BMW NA This week (True Reach): 1,116,745 Last week: 2
Challenger SRT Demon
Dodge NA This week (True Reach): 929,662 Last week: 7
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.