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Reynolds defends its third-party programs

Dealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit.

Authenticom, a data integration company, sued Reynolds and CDK Global Inc., saying the two colluded to divvy up the dealership data integration business and drive smaller rivals out of business.

Reynolds wouldn't comment on the lawsuit's specifics, but spokes-man Tom Schwartz highlighted the company's security policies.

In an email, Schwartz said Authenticom has "consistently" tried to thwart the security safeguards of Reynolds' dealership management system. He said the company will continue to defend the Reynolds Certified Interface program against attempts by third parties to "circumvent Reynolds policies or to gain unfettered, direct access" to its DMS.

Reynolds considers Authenticom to be a "hostile data integrator" that doesn't meet its certification program's standards, he wrote.

Those standards declare that a third party will tell dealers how data will be used, by whom, and that the data will not be sent to other destinations and service providers, Schwartz said. The standards also mandate that third parties "allow for the ongoing electronic monitoring of the data exchange to verify who accessed the data, when, and the data fields extracted."

He added: "We take seriously our shared commitment and responsibility with dealers to protect the data in the Reynolds DMS -- customer data, dealership business data, and Reynolds' intellectual property resident in the system."

You can reach Vince Bond Jr. at -- Follow Vince on Twitter: @VinceBond86



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