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Karma airs first TV commercial for Revero plug-in hybrid

Karma Automotive, of Costa Mesa, Calif., is owned by Chinese automotive supplier Wanxiang Group.

Karma Automotive aired its first TV commercial on Sunday, ahead of the start of deliveries of the Chinese-owned automaker's $130,000 Revero car this month.

A Karma spokeswoman said she didn’t have a definitive date on when deliveries of the plug-in hybrid Revero will begin, but she said it “most likely” will be the second half of May. She couldn’t specify how many vehicles will be delivered, only that a “very low volume” will be sold in 2017, so “not many” will be delivered this month.

Karma, formerly known as Fisker Automotive Inc., previously said it will sell through independent dealerships and company-owned “brand-experience centers.” Karma has eight U.S. sales and service dealerships: one each in Illinois, Texas, Michigan, Georgia, Pennsylvania and California and two in Florida.

The 30-second TV spot, called “Delivery,” aired on CBS during the 2017 U.S. Open Polo Championship, for which Karma is a sponsor. The commercial featured Revero deliveries to waterfront mansions in Florida and California.

“The spot marks the rebirth of one of the most honored silhouettes in automotive history,” Karma Chief Revenue Officer Jim Taylor said in a statement. “We felt this moment in time deserved to be recognized.”

The Revero is Karma’s first model. It is priced at $130,000.

Karma Automotive, of Costa Mesa, Calif., is owned by Chinese automotive supplier Wanxiang Group.


You can reach Stephanie Hernandez McGavin at smcgavin@crain.com

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