For Italy's Giugiaros, a return to the Geneva spotlight

Richard Johnson is print editor of Automotive News.Richard Johnson is print editor of Automotive News.
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GENEVA -- For some reason, the lights always seem brighter at the Geneva auto show.

So much luminosity poured down on the Volkswagen Arteon‎ from the Palexpo's high ceilings that you could hardly make out the contours of the car. You had to squint.

Some people are perfect in this kind of spotlight. The real stars just seem to shine brighter.

Like the Giugiaros.

Indeed, it would not be a Geneva Motor show without Giorget‎to and Fabrizio Giugiaro up on a small stand, surrounded by hordes of onlookers and admirers, bathed in brilliant light, joyfully pointing out details of their latest concept, all the while greeting friends and smiling, always smiling.

Fabrizio Guigaro: All smiles after the Techrules Ren electric supercar introduction.


It's as close to Hollywood as the auto industry gets.

But it had been a while. Fabrizio said it has been three years since the Giugiaros had one of their glitzy glamor spots in Geneva, the kind of show you could once take for granted here.

The 1,287-bhp, Techrules Ren electric supercar.

This year they were back with the 1,287-bhp, Techrules Ren electric supercar, a pleasing-to-the-eye, aerospace-influenced three-seater designed by Giorgetto and Fabrizio under contract for the Chinese startup.

Giorget‎to Guigaro, left, the Designer of the Century, looking dapper as ever at 78 on Tuesday in Geneva.


ItalDesign, the Turin design house Giorgio created, and that is now an Audi subsidiary, was having quite a day with its own concepts. So it was nice to see father and son on the absolutely jam-packed Techrules stand just a few steps away putting on a show, too.

Basking in the reflected glory of the Giugiaros, Sheng Bi, a partner at Techrules, said the Ren will be produced in two or three years.

Whether it is or not, it was worth it just to see Giorgetto, the Designer of the Century, looking dapper as ever at 78, and his 52-year old son, once again in the Geneva limelight.

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