The Super Bowl is known for the commercials during the game but this year, one automaker placed theirs after the contest was over. Hyundai’s ad, called “A Better Super Bowl,” visually transported three soldiers to Houston’s NRG Stadium using 360-degree pods that placed them in a suite with their family members attending the game. The soldiers--who were on a military base in Zagan, Poland -- were surrounded by a screen that allowed them to look around the NRG suite and see the field as if they were in the stadium. The families could see the soldiers through a monitor being held by a teddy bear sitting in the suite with them. The 90-second documentary-style ad, which aired during the first commercial break after the game, didn’t feature any products. Hyundai and its agency Innocean had to shoot a portion of it, edit and then get it approved during the game to blend the reactions into the commercial. The spot comes in at No. 1 with 42,555,592 views, according to the rankings complied by Visible Measures. Watch it and new spots from Alfa Romeo and Ram below.
A Better Super Bowl
Hyundai Innocean Worldwide This week (True Reach): 42,555,592 Last week: NEW
Alfa Romeo NA This week (True Reach): 19,841,599 Last week: NEW
Kia David&Goliath This week (True Reach): 17,636,398 Last week: 3
Honda RPA This week (True Reach): 8,950,770 Last week: 4
Audi Venables Bell & Partners This week (True Reach): 8,215,405 Last week: 2
Man and Machine
Lexus Team One This week (True Reach): 7,443,396 Last week: 7
Not so Pee Wee Football
Buick Engage M-1 This week (True Reach): 2,969,543 Last week: 5
Mercedes-Benz Merkley and Partners This week (True Reach): 2,506,783 Last week: 1
Honda NA This week (True Reach): 2,095,335 Last week: RETURNEE
RAM The Richards Group Dallas This week (True Reach): 1,388,247 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.