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The Super Bowl is known for the commercials during the game but this year, one automaker placed theirs after the contest was over.
Hyundai’s ad, called “A Better Super Bowl,” visually transported three soldiers to Houston’s NRG Stadium using 360-degree pods that placed them in a suite with their family members attending the game.
The soldiers--who were on a military base in Zagan, Poland -- were surrounded by a screen that allowed them to look around the NRG suite and see the field as if they were in the stadium. The families could see the soldiers through a monitor being held by a teddy bear sitting in the suite with them.
The 90-second documentary-style ad, which aired during the first commercial break after the game, didn’t feature any products. Hyundai and its agency Innocean had to shoot a portion of it, edit and then get it approved during the game to blend the reactions into the commercial.
The spot comes in at No. 1 with 42,555,592 views, according to the rankings complied by Visible Measures.
Watch it and new spots from Alfa Romeo and Ram below.