AN Traction Viral Videos
Viral video rankings for week of 2/7/2017

Audi spotlights gender pay equality

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The 2017 Super Bowl provided an abundance of automaker ads and were well represented in this week’s viral video chart.

Audi’s Super Bowl ad, titled “Daughter,” shows a meaningful moment between a daughter and her father.

In the 60-second spot, a father grapples with the idea of telling his daughter that she would automatically be less valued than every man she ever meets despite her education and drive. But as the ad closes, he comes to the conclusion that maybe he’ll be able to tell her something different.

Audi’s S5 Sportback makes an appearance in the closing seconds of the ad, which was created by Venables Bell & Partners. It ran in the third quarter of the game.

The spot comes in at No. 2 with 9,645,201 views, according to the rankings compiled by Visible Measures.

Mercedes-Benz’s “Easy Driver” stayed at No. 1 this week with 10,087,566 views.

Watch Audi’s spot and new spots from Kia, Honda, Buick, Lexus and Ford below.

1
198%
Easy Driver
Easy Driver Mercedes-Benz
Merkley and Partners
This week
(True Reach): 10,087,566

Last week: 1
 
2
NEW
Daughter
Daughter Audi
Venables Bell & Partners
This week
(True Reach): 9,645,201

Last week: NEW
 
3
NEW
Smarter Way
Smarter Way Kia
David&Goliath
This week
(True Reach): 7,767,711

Last week: NEW
 
4
NEW
#PowerOfDreams
#PowerOfDreams Honda
RPA
This week
(True Reach): 7,094,301

Last week: NEW
 
5
NEW
Not so Pee Wee Football
Not so Pee Wee Football Buick
Engage M-1
This week
(True Reach): 5,394,144

Last week: NEW
 
6
RETURNEE
All-New LEGO Batmobile
All-New LEGO Batmobile Chevrolet
NA
This week
(True Reach): 5,340,745

Last week: RETURNEE
 
7
NEW
Man and Machine
Man and Machine Lexus
Team One
This week
(True Reach): 4,916,040

Last week: NEW
 
8
NEW
Ford Service
Ford Service Ford
NA
This week
(True Reach): 4,627,236

Last week: NEW
 
9
NEW
#WhatDrivesMesut
#WhatDrivesMesut Mercedes-Benz
NA
This week
(True Reach): 2,905,266

Last week: NEW
 
10
RETURNEE
The Curve Ahead
The Curve Ahead Kia
NA
This week
(True Reach): 2,784,948

Last week: RETURNEE
 
Tags: Viral Video

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