Read the August issue of Fixed Ops Journal, the parts,
service and collision magazine from Automotive News.

What Drives Women? How to Connect With Your Largest Demographic

On-Demand until 3/2018

Learn how to capture more of a demographic that is crucial to your business! FREE

Dave Versical
Fixed Ops Journal

Webinar Summary

Women make a majority of service and buying decisions, but most are uncomfortable bringing their cars in for service. Why is this? It’s because men and women communicate differently, and for years, dealerships have geared their messaging toward men. This webinar will help you capture more of a demographic that is crucial to your business.

Attend and learn how to:

  • Overcome stigmas and misconceptions
  • Create an environment that will keep your female clients loyal
  • Understand the differences between selling to men and to women
  • Reassure women so they can let go of anxieties
  • Personalize every part of the write-up to win her business for life

Attend this webinar and learn how to better connect with your largest demographic!

Sally Whitesell
sw Service Solutions


Sally Whitesell is the Founder and CEO of sw Service Solutions and Fixed Ops University. She has provided service advisor training in hundreds of drives across the country for over 22 years, both at an individual and corporate level. As a former service manager, she understands the importance of performance-based training, and has produced seminars, in-store coaching, online sessions, books and audio training. Sally and her team have had great success helping service writers and managers become successful and profitable professionals by increasing CP sales, customer retention and customer satisfaction.