In the latest new spot to top our weekly viral video charts, Nissan takes inspiration from a galaxy far, far away. “Nissan Rogue One” shows a woman driving the 2017 Rogue through a computer-generated simulation of a Star Wars battle, featuring the movie’s lumbering, elephantlike walkers, zooming fighter aircraft, blazing small arms and lots of explosions. The ad then demonstrates the crossover’s real-life forward emergency braking feature with pedestrian detection, as an anthropomorphic robot ambles into the road in front of the Nissan Rogue. Nissan sold 40,477 Rogues in December in the U.S., an increase of 53 percent from December 2015. Rogue One: A Star Wars Story opened Dec. 16 and grossed $155 million in the U.S. its opening weekend. Nissan’s “Rogue One” campaign launched at the end of October and runs until April. The spot comes in at No. 1 with 3,431,578 views, according to the rankings compiled by Visible Measures. Watch it and new spots from Honda, Land Rover, Peugeot and Volvo below.
Nissan Rogue One
Nissan TBWA/Chiat/Day LA This week (True Reach): 3,431,578 Last week: NEW
Hyundai NA This week (True Reach): 2,552,146 Last week: RETURNEE
Mazda The Garage/Team Mazda This week (True Reach): 1,877,657 Last week: RETURNEE
Let The Hunt Begin
Honda NA This week (True Reach): 1,803,753 Last week: NEW
America's Best Truck Warranty
Nissan NA This week (True Reach): 1,559,054 Last week: NEW
Nissan NA This week (True Reach): 1,331,046 Last week: NEW
The Nissan Qashqai
Nissan NA This week (True Reach): 1,285,531 Last week: NEW
Land Rover NA This week (True Reach): 853,689 Last week: NEW
Amplify Your Senses
Peugeot NA This week (True Reach): 723,704 Last week: NEW
Volvo NA This week (True Reach): 619,003 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.