This free webinar explores the tremendous opportunity F&I offices have to capitalize on the used car market. Industry experts Dwayne Wiggins and James Maxim will explain how to educate the customer to avoid confusion and why the right product mix is essential. FREE
As new-vehicle margins tighten, dealerships will increasingly look to the F&I office for steady profit. Much of that profit will come from used-vehicle buyers as the used-vehicle market continues to grow. In this free webinar, industry experts Dwayne Wiggins and James Maxim will discuss keys to maximizing this opportunity. They'll also discuss best practices and pitfalls to avoid when discussing products and services in the business office.
Attend this webinar to learn:
- How to educate the customer and eliminate the confusion
- Why the right product mix is essential
- Best practices for clearing up the used car confusion
- Tips for avoiding the used car pitfalls during the presentation
Dwayne Wiggins is an F&I University Trainer at American Financial & Automotive Services, Inc. Dwayne began his automotive career in 1988 as a salesman and worked his way into various management positions. He’s received numerous sales awards, including Chevrolet Legion of Leaders and Chevrolet Truck Honor Club awards, Mazda's Presidents Guild award, and the Houston Auto Show Salesman of the Year Award.
For 12 years, he has been a member of American Financial & Automotive Services, Inc. and is currently a trainer for F&I University®. Dwayne focuses on bringing F&I departments into the next era by utilizing his 28 years of industry experience.
Dwayne is heavily involved with multiple state dealer associations and has written numerous articles for publications.
Jim Maxim Jr. is co-founder and President of MaximTrak Technologies and is responsible for overall company operations. Mr. Maxim remains deeply involved in product design & development and is the primary executive leading the future growth of MaximTrak into new territories globally.
Prior to starting-up MaximTrak, Mr. Maxim served at General Electric in the Mergers and Acquisitions group at GE Aircraft Engines, a $12 Billion Division. Jim focused most of his efforts towards leading acquisitions and divestitures geared toward building GE's position in Avionics and Aeronautical Electronics.
Mr. Maxim earned his MBA from Babson College, Olin School of Business and holds a B.S. in Finance from Ithaca College. Jim Maxim lives in Wayne, PA with his wife and two children.