The hottest new spot to make our viral video ranking is driven by the global popularity of cricket. The spot from Nissan and the International Cricket Council teases a big news drop with sparse information. There’s enough to excite an audience though, as the spot entered our ranking at No. 2 with 4,182,051 views. Also new this week, Mercedes-Benz shoots cars into space in “20 Million Stars,” netting the campaign ninth place and 1,593,588 views. Lastly, the rarest of unicorns made our ranking -- a viral video centered on finance and insurance. “Scion Gen-One Finance” promotes a financing program for buyers with little or no credit. Read: young buyers. The spot ranks 10th with 1,334,019 views.
Acura NA This week (True Reach): 11,153,922 Last week: 1
International Cricket Council
Nissan NA This week (True Reach): 4,182,051 Last week: NEW
Mazda NA This week (True Reach): 3,772,436 Last week: 4
Toyota NA This week (True Reach): 3,541,120 Last week: 3
Hyundai Innocean Worldwide (Seoul) This week (True Reach): 3,490,862 Last week: 2
Honda NA This week (True Reach): 3,300,790 Last week: 6
Subaru Carmichael Lynch This week (True Reach): 2,593,138 Last week: 5
Nissan NA This week (True Reach): 1,857,068 Last week: Returnee
20 Million Stars
Mercedes-Benz NA This week (True Reach): 1,593,588 Last week: NEW
Scion Gen-One Finance
Scion NA This week (True Reach): 1,334,019 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.