Mercedes-Benz’s new GLC coupe will feature styling similar to that of an SUV as the luxury brand looks to lure buyers attracted to roomy, sporty vehicles.
The GLC coupe, which will make its debut at the New York auto show on Wednesday, borrows some of its exterior design from SUVs including the GLC, but it comes in 3.2 inches longer and 1.6 inches lower.
“The GLC Coupe reflects our iconic Mercedes-Benz coupe design while symbolizing the diversity of our brand -- it is both ‘hot and cool,’” Gorden Wagener, Daimler AG head of design, said in a statement.
Mercedes-Benz has invested in roomier and sportier vehicles as it attempts to retake the U.S. luxury sales crown from BMW and Lexus this year for the first time since 2013. Mercedes set an annual U.S. sales record of 343,088 vehicles last year, a figure the luxury brand attributed in part to strong showings from its crossover offerings.
The coupe will compete directly with the BMW X4 SUV that hit showrooms last year.
A four-cylinder engine will put out 241 hp on the standard GLC coupe, while the high-performance Mercedes-AMG GLC43 comes equipped with a 3.0-liter, V-6 engine that generates 362 hp.
The GLC coupe, which will go on sale by early 2017, is largely similar to the concept version that was unveiled at the Shanghai auto show in 2015.
Pricing was not made available by Mercedes-Benz. A brand spokesman could not be reached for comment.