Most car brands wouldn’t want to be associated with violence, criminal activity and blood. Acura’s different. In its latest campaign, the carmaker is sponsoring AMC’s “Better Call Saul,” a show about a criminal defense attorney who specializes in working with the guiltier side of society. It’s a spinoff of the popular “Breaking Bad,” in which a timid high school chemistry teacher transforms into a big-time meth manufacturer and dealer. In one spot, we see a nervous man racing down a highway in an Acura TLX. He spots a pay phone, stops and gets out. He opens his trunk and pulls a classified ad from Saul Goodman, the eponymous lawyer who emphasizes the “criminal” in criminal defense attorney. When the clearly sketchy driver moves away from the trunk, what do we see? Duffel bags full of cash and a shovel. Acura’s sponsorship enters our list at No. 2 with 3,368,306 views. Also new this week is BMW’s “The Next 100,” ranked fourth with 2,581,187 views; Nissan’s “Tough As Always, Smarter Than Ever,” ranked eighth with 2,137,807 views; Lexus’ “Lexus Design Award 2016,” ranked ninth with 1,677,062 views; and Jaguar’s “Driving to New Extremes,” ranked 10th with 1,510,065 views.
Hyundai Innocean Worldwide (Seoul) This week (True Reach): 3,797,749 Last week: 3
Better Call Saul
Acura NA This week (True Reach): 3,368,306 Last week: NEW
Car vs Dabawallah
Nissan NA This week (True Reach): 2,992,488 Last week: 5
The Next 100
BMW NA This week (True Reach): 2,581,187 Last week: NEW
Subaru Carmichael Lynch This week (True Reach): 2,396,992 Last week: 4
Hyundai NA This week (True Reach): 2,375,887 Last week: 9
360-Degree Music Video
Honda RPA This week (True Reach): 2,148,811 Last week: Returnee
Tough As Always, Smarter Than Ever
Nissan TBWA\G1 This week (True Reach): 2,137,807 Last week: NEW
Lexus Design Award 2016
Lexus NA This week (True Reach): 1,677,062 Last week: NEW
Driving to New Extremes
Jaguar NA This week (True Reach): 1,510,065 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.