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Viral video rankings for week of 3/15/16

Acura breaks bad in latest campaign

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Most car brands wouldn’t want to be associated with violence, criminal activity and blood. Acura’s different.

In its latest campaign, the carmaker is sponsoring AMC’s “Better Call Saul,” a show about a criminal defense attorney who specializes in working with the guiltier side of society. It’s a spinoff of the popular “Breaking Bad,” in which a timid high school chemistry teacher transforms into a big-time meth manufacturer and dealer.

In one spot, we see a nervous man racing down a highway in an Acura TLX. He spots a pay phone, stops and gets out. He opens his trunk and pulls a classified ad from Saul Goodman, the eponymous lawyer who emphasizes the “criminal” in criminal defense attorney. When the clearly sketchy driver moves away from the trunk, what do we see? Duffel bags full of cash and a shovel.

Acura’s sponsorship enters our list at No. 2 with 3,368,306 views.

Also new this week is BMW’s “The Next 100,” ranked fourth with 2,581,187 views; Nissan’s “Tough As Always, Smarter Than Ever,” ranked eighth with 2,137,807 views; Lexus’ “Lexus Design Award 2016,” ranked ninth with 1,677,062 views; and Jaguar’s “Driving to New Extremes,” ranked 10th with 1,510,065 views.

1
42%
Extreme Boldness
Extreme Boldness Hyundai
Innocean Worldwide (Seoul)
This week
(True Reach): 3,797,749

Last week: 3
 
2
NEW
Better Call Saul
Better Call Saul Acura
NA
This week
(True Reach): 3,368,306

Last week: NEW
 
3
46%
Car vs Dabawallah
Car vs Dabawallah Nissan
NA
This week
(True Reach): 2,992,488

Last week: 5
 
4
NEW
The Next 100
The Next 100 BMW
NA
This week
(True Reach): 2,581,187

Last week: NEW
 
5
4%
Dog Tested
Dog Tested Subaru
Carmichael Lynch
This week
(True Reach): 2,396,992

Last week: 4
 
6
160%
2016 Verna
2016 Verna Hyundai
NA
This week
(True Reach): 2,375,887

Last week: 9
 
7
Returnee
360-Degree Music Video
360-Degree Music Video Honda
RPA
This week
(True Reach): 2,148,811

Last week: Returnee
 
8
NEW
Tough As Always, Smarter Than Ever
Tough As Always, Smarter Than Ever Nissan
TBWA\G1
This week
(True Reach): 2,137,807

Last week: NEW
 
9
NEW
Lexus Design Award 2016
Lexus Design Award 2016 Lexus
NA
This week
(True Reach): 1,677,062

Last week: NEW
 
10
NEW
Driving to New Extremes
Driving to New Extremes Jaguar
NA
This week
(True Reach): 1,510,065

Last week: NEW
 
Tags: Viral Video

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