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Most car brands wouldn’t want to be associated with violence, criminal activity and blood. Acura’s different.
In its latest campaign, the carmaker is sponsoring AMC’s “Better Call Saul,” a show about a criminal defense attorney who specializes in working with the guiltier side of society. It’s a spinoff of the popular “Breaking Bad,” in which a timid high school chemistry teacher transforms into a big-time meth manufacturer and dealer.
In one spot, we see a nervous man racing down a highway in an Acura TLX. He spots a pay phone, stops and gets out. He opens his trunk and pulls a classified ad from Saul Goodman, the eponymous lawyer who emphasizes the “criminal” in criminal defense attorney. When the clearly sketchy driver moves away from the trunk, what do we see? Duffel bags full of cash and a shovel.
Acura’s sponsorship enters our list at No. 2 with 3,368,306 views.
Also new this week is BMW’s “The Next 100,” ranked fourth with 2,581,187 views; Nissan’s “Tough As Always, Smarter Than Ever,” ranked eighth with 2,137,807 views; Lexus’ “Lexus Design Award 2016,” ranked ninth with 1,677,062 views; and Jaguar’s “Driving to New Extremes,” ranked 10th with 1,510,065 views.