AN Traction Viral Videos
Viral video rankings for week of 3/8/16

Cadillac dares to reimagine itself

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The latest Cadillac spot to make our viral video rankings features an actual car for just three seconds.

“Don’t You Dare,” from ad agency Carat, might as well be a TED speaker series commercial. In the spot, young people from multiple disciplines -- art, science, activism, culinary -- speak to the camera about being discouraged from pursuing their passion. Each has a tale of being told, “Don’t you dare.” The message: Ignore what people say you can’t do.

Only toward the end does Cadillac show its face with the tag line, “Only those who dare drive the world forward.” An interesting move from a brand known more as stuffy than sensational.

The spot comes in at No. 2 with 2,932,510 views.

In our No. 1 spot is a leap day ad from Chevrolet, “#DayItForward,” garnering 3,899,105 views.

And rounding out new entrants are three European exotic car makers: Lamborghini, Maserati and Aston Martin. Watch their spots and more below.

1
NEW
#DayItForward
#DayItForward Chevrolet
NA
This week
(True Reach): 3,899,105

Last week: NEW
 
2
NEW
Don't You Dare
Don't You Dare Cadillac
Carat
This week
(True Reach): 2,932,510

Last week: NEW
 
3
-12%
Extreme Boldness
Extreme Boldness Hyundai
NA
This week
(True Reach): 2,682,041

Last week: 2
 
4
-2%
Dog Tested
Dog Tested Subaru
Carmichael Lynch
This week
(True Reach): 2,314,383

Last week: 4
 
5
-15%
Ready, Steady, Go
Ready, Steady, Go Nissan
NA
This week
(True Reach): 2,054,941

Last week: 3
 
6
NEW
Lamborghini Centenario
Lamborghini Centenario Lamborghini
NA
This week
(True Reach): 1,787,364

Last week: NEW
 
7
11%
The Proposal
The Proposal Mazda
NA
This week
(True Reach): 1,545,750

Last week: 8
 
8
NEW
Maserati Levante
Maserati Levante Maserati
NA
This week
(True Reach): 1,291,703

Last week: NEW
 
9
NEW
2016 Verna
2016 Verna Hyundai
NA
This week
(True Reach): 914,104

Last week: NEW
 
10
NEW
This is DB11
This is DB11 Aston Martin
NA
This week
(True Reach): 809,593

Last week: NEW
 
Tags: Viral Video

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