The latest Cadillac spot to make our viral video rankings features an actual car for just three seconds. “Don’t You Dare,” from ad agency Carat, might as well be a TED speaker series commercial. In the spot, young people from multiple disciplines -- art, science, activism, culinary -- speak to the camera about being discouraged from pursuing their passion. Each has a tale of being told, “Don’t you dare.” The message: Ignore what people say you can’t do. Only toward the end does Cadillac show its face with the tag line, “Only those who dare drive the world forward.” An interesting move from a brand known more as stuffy than sensational. The spot comes in at No. 2 with 2,932,510 views. In our No. 1 spot is a leap day ad from Chevrolet, “#DayItForward,” garnering 3,899,105 views. And rounding out new entrants are three European exotic car makers: Lamborghini, Maserati and Aston Martin. Watch their spots and more below.
Chevrolet NA This week (True Reach): 3,899,105 Last week: NEW
Don't You Dare
Cadillac Carat This week (True Reach): 2,932,510 Last week: NEW
Hyundai NA This week (True Reach): 2,682,041 Last week: 2
Subaru Carmichael Lynch This week (True Reach): 2,314,383 Last week: 4
Ready, Steady, Go
Nissan NA This week (True Reach): 2,054,941 Last week: 3
Lamborghini NA This week (True Reach): 1,787,364 Last week: NEW
Mazda NA This week (True Reach): 1,545,750 Last week: 8
Maserati NA This week (True Reach): 1,291,703 Last week: NEW
Hyundai NA This week (True Reach): 914,104 Last week: NEW
This is DB11
Aston Martin NA This week (True Reach): 809,593 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.