The latest spot to make our viral video rankings follows the tale of a lone hero bravely making its way in the world. The unlikely hero is a single teardrop. In “Tear Drop,” Audi pumps emotion into a scene of a driver speeding down the highway in an RS 7. The driver, seemingly overwrought over the experience, sheds a single tear. It glides down his face and, set against operatic singing, jumps to the car exterior and slowly makes its way back. Just as the spoiler rises, the tear climbs upward, leaping into the air with abandon. And then unceremoniously slams into a road sign. Is this Audi’s existential metaphor on the ultimate futility of persistence against forces beyond our control? A parable for the notion that one must leave a part of oneself behind in this speeding world? Watch the spot, ranked No. 2 with 4,609,674 views, below.
Passat Seven Features
Volkswagen Mediacom This week (True Reach): 4,815,821 Last week: 9
Audi NA This week (True Reach): 4,609,674 Last week: NEW
Audi NA This week (True Reach): 3,011,166 Last week: Returnee
Subaru Carmichael Lynch This week (True Reach): 1,982,521 Last week: 7
Hyundai INNOCEAN Worldwide This week (True Reach): 1,901,606 Last week: 6
All-New 2017 GMC Acadia
GMC NA This week (True Reach): 1,629,754 Last week: Returnee
Introducing the all-new 2017 Elantra
Hyundai NA This week (True Reach): 1,537,187 Last week: Returnee
Mazda NA This week (True Reach): 1,329,033 Last week: Returnee
Who We Are Is What We Leave Behind
Subaru Carmichael Lynch This week (True Reach): 1,282,039 Last week: Returnee
Toyota NA This week (True Reach): 1,178,057 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.