AN Traction Viral Videos
Viral video rankings for week of 2/23/16

Audi's ballad for a teardrop

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The latest spot to make our viral video rankings follows the tale of a lone hero bravely making its way in the world.

The unlikely hero is a single teardrop.

In “Tear Drop,” Audi pumps emotion into a scene of a driver speeding down the highway in an RS 7. The driver, seemingly overwrought over the experience, sheds a single tear. It glides down his face and, set against operatic singing, jumps to the car exterior and slowly makes its way back. Just as the spoiler rises, the tear climbs upward, leaping into the air with abandon.

And then unceremoniously slams into a road sign.

Is this Audi’s existential metaphor on the ultimate futility of persistence against forces beyond our control? A parable for the notion that one must leave a part of oneself behind in this speeding world?

Watch the spot, ranked No. 2 with 4,609,674 views, below.

1
5%
Passat Seven Features
Passat Seven Features Volkswagen
Mediacom
This week
(True Reach): 4,815,821

Last week: 9
 
2
NEW
Tear Drop
Tear Drop Audi
NA
This week
(True Reach): 4,609,674

Last week: NEW
 
3
Returnee
Audi Challenge
Audi Challenge Audi
NA
This week
(True Reach): 3,011,166

Last week: Returnee
 
4
-71%
Dog Tested
Dog Tested Subaru
Carmichael Lynch
This week
(True Reach): 1,982,521

Last week: 7
 
5
-73%
The Chase
The Chase Hyundai
INNOCEAN Worldwide
This week
(True Reach): 1,901,606

Last week: 6
 
6
Returnee
All-New 2017 GMC Acadia
All-New 2017 GMC Acadia GMC
NA
This week
(True Reach): 1,629,754

Last week: Returnee
 
7
Returnee
Introducing the all-new 2017 Elantra
Introducing the all-new 2017 Elantra Hyundai
NA
This week
(True Reach): 1,537,187

Last week: Returnee
 
8
Returnee
The Proposal
The Proposal Mazda
NA
This week
(True Reach): 1,329,033

Last week: Returnee
 
9
Returnee
Who We Are Is What We Leave Behind
Who We Are Is What We Leave Behind Subaru
Carmichael Lynch
This week
(True Reach): 1,282,039

Last week: Returnee
 
10
Returnee
Beyond Possible
Beyond Possible Toyota
NA
This week
(True Reach): 1,178,057

Last week: Returnee
 
Tags: Viral Video

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