Super Bowl 50 may be over, but the competition among Super Bowl commercials for Internet phenomenon status is just beginning. Let us not forget that a Super Bowl spot from 2011 still tops our All-Time list. First impressions? Hyundai and Mini take the top two spots, though it's too early to gauge how they will perform in the long run. Watch all the spots below and read our roundup of all the Super Bowl ads here.
Hyundai INNOCEAN Worldwide This week (True Reach): 32,269,489 Last week: 5
MINI Butler, Shine, Stern & Partners This week (True Reach): 20,217,198 Last week: NEW
Audi Venables Bell & Partners This week (True Reach): 12,095,581 Last week: NEW
Hyundai INNOCEAN Worldwide This week (True Reach): 10,712,087 Last week: NEW
Hyundai INNOCEAN Worldwide This week (True Reach): 9,292,552 Last week: NEW
Volkswagen Mediacom This week (True Reach): 5,101,827 Last week: 4
Heck on Wheels
Toyota Saatchi & Saatchi L.A. This week (True Reach): 4,761,257 Last week: NEW
Kia David&Goliath This week (True Reach): 3,737,688 Last week: NEW
A New Truck to Love
Honda NA This week (True Reach): 3,165,444 Last week: NEW
Introducing the all-new 2017 Elantra
Hyundai NA This week (True Reach): 3,121,181 Last week: NEW
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.