A telltale sign of Super Bowl season is when the first hints of game spots hit the Internet. Two of those teasers, from Hyundai and Acura, made our viral video rankings this week. Acura’s “What He Said” comes in at No. 2 with 5,485,938 views. It features Van Halen’s track “Runnin’ With the Devil” with captivating shots of water, fire and the new NSX revving up. Hyundai’s “The Chase” is a 15-second preview of its big game spot. It features the 2017 Elantra and comes in at No. 5 with 3,026,190 views. Also new this week is Nissan’s “#SoNotMeh,” ranked third with 4,631,213 views, and Porsche’s nearly hourlong Le Mans documentary “Our Return,” ranked sixth with 2,585,149 views.
Kia NA This week (True Reach): 15,786,874 Last week: 1
What He Said
Acura Mullen Lowe This week (True Reach): 5,485,938 Last week: NEW
Nissan NA This week (True Reach): 4,631,213 Last week: NEW
2016 Passat Q1/Q2
Volkswagen Mediacom This week (True Reach): 4,520,517 Last week: 5
Hyundai INNOCEAN Worldwide This week (True Reach): 3,026,190 Last week: NEW
Porsche NA This week (True Reach): 2,585,149 Last week: NEW
All-New 2017 GMC Acadia
GMC NA This week (True Reach): 2,393,696 Last week: 2
Who We Are Is What We Leave Behind
Subaru Carmichael Lynch This week (True Reach): 2,089,635 Last week: Returnee
Toyota NA This week (True Reach): 1,776,176 Last week: 3
Mazda NA This week (True Reach): 1,416,096 Last week: 8
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.